Canal+ Story Behind Every Story: CANAL+ is known as the number one movie channel in France and has a long tradition of backing moviemakers. The broadcaster prides itself on supporting all types of genres and is a regular sponsor of various cinema festivals over the course of the year. The idea of this print campaign, created by BETC Paris and launched in specialized cinema press, was to use the form of a script to show just how difficult it actually is to make a good film!
Dell Breaks Three New TV Spots Using Episodic Storytelling: Dell is breaking three new TV ads in its “Future Ready” campaign, which launched last year, and it’s using an episodic storytelling approach to show how its technology can help people and businesses.
Google Now allows content blocking from publishers and sources you don’t like: Google News has long allowed customization. Now, Google is going to let people block news and other content from publishers or sources they don’t like or don’t want to read.
Mobile Will Dominate New Advertising Dollars Through 2018: Mobile ad revenue will grow 128% by 2018, accounting for 92% of new global advertising dollars, according to the global ad spend forecast from Publicis Groupe-owned ZenithOptimedia, released Monday. That’s an increase of $64 billion over the next three years.
Everything Apple announced at its March 2016 event in one handy list: The Apple event is a wrap – if you missed the hour-long keynote, we’ve got everything Apple announced summarized in one place for you. For further details, see the link below each sections for full reports.
Periscope Snags McKinney’s Peter Nicholson as First Chief Creative Officer: Independent creative agency Periscope has appointed McKinney Executive Creative Director Peter Nicholson to serve as the shop’s first chief creative officer, effective immediately.
Medium spins off Matter into new company owned by Ev Williams: The self-publishing service and social network Medium is spinning off a prominent web publication that it has owned and hosted for the past three years. Matter, which publishes long-form, magazine-style articles, announced Monday that it is leaving Medium to become a standalone company called Matter Studios that will be wholly owned and funded by Ev Williams, the web entrepreneur who created Medium in 2012 following his success as a co-founder of Twitter.