Today every network is not only seeing a spike from the mobile segment but is also investing into the market. While calling itself a mobile social network, Facebook is making 41 percent of ad revenue from mobile, Twitter inherently a network for mobile is seeing 70 percent of ad revenue from mobile, LinkedIn is making sure that it is right up there too.
LinkedIn’s mobile growth
The world’s largest professional network, LinkedIn while revealing its Q3 2013 financial results at the live press event shared that mobile accounted for 38% of unique visiting members. In some markets, it has eclipsed 50% and members who use LinkedIn on mobile and desktop are 2.5 times more active than those that use desktop only.
One the occasion CEO Jeff Weiner expects LinkedIn to have its “mobile moment” with more than 50 percent of visits from mobile next year. Countries like Singapore are already witnessing 50% traffic while Australia is accounting about 45 percent from the mobile segment.
The company now has 3 million businesses and over a quarter-billion professionals with LinkedIn profiles. It’s last offer targeting the student crowd – profiles for schools and universities has seen 1,500 education outlet profiles being created on the network.
Introduction to LinkedIn Intro
To boost the mobile experience and to have Weiner’s “mobile moment”, LinkedIn has introduced Intro, an integration adding LinkedIn and Rapportive info to the iOS Mail app, and iPad app. Right now Intro works with Gmail, Yahoo Mail, Aol Mail, iCloud, and Google Apps.
With Intro, LinkedIn has brought in the powerful feature of Rapportive, an email company that the network had acquired last year. Intro gives you a quick access to everything you need to know about someone right within the email so that you can make better decisions before email and at the same time save on your time too. The below screen grab gives you a quick snapshot on how Intro can make your life easy when you are on the go.
Reinventing the iPad app
LinkedIn has also completely reinvented the iPad app with a fresh, new visual design, a personalized experience, and new functionality like search, jobs, channels, and influencers that shine on the tablet.
With the fresh new design, LinkedIn has focused on the feed to bring its users and their related activities on the forefront. The navigation has improved with the addition of several new features such as Influencer and Channels content to the app. Jobs have also been brought to the app and one can now search for Jobs, as well as Companies and Groups.
Pulse becomes the “Content Brand”
Pulse, the news aggregation and news reading app which LinkedIn had acquired for an approx $90 million in the second quarter of 2013, will now become the “content brand” for LinkedIn, according to Ankit Gupta, Pulse’s co-founder.
What this would mean to users is that Pulse will give the ability to users to log in with LinkedIn so that it could recommend stories. Besides Pulse would also be the storehouse of content from the influencers, a feature quite popular over the time. So Pulse would not only provide curated content depending on your interests but also provide unique content from influencers shared on its platform.
LinkedIn definitely sees mobile as key and Weiner’s vision in this mobile first world is pretty clear – “The expectations of our users today is that those applications are going to continue to evolve… We can’t just take the desktop experience and port it over to mobile.”