Glucon-D Launches Its Summer Campaign: Glucon D has rolled out yet another campaign in which it has highlighted the importance of having Glucon D in the summer season. In its latest campaign, ‘Khel se pehle’, the brand has laid emphasis on Glucon D consumption especially before stepping out in the sun.
Enam Group Buys Ronnie Screwvala’s Stake in Arre: Ronnie Screwvala has exited from Arre, a digital media venture which he founded with former Network18 executives B Saikumar and Ajay Chacko in January last year. Enam Group has acquired a significant minority stake in the company.
Daikin Creates Anthem for Delhi Daredevils: As the cricket fervour peaks, Daikin Air Conditioners, a major sponsor of Delhi Daredevils, has just released an anthem to be played out during IPL 2016. Gol Gattam, Lakad Battam, De Dana Dan, De Dana Dan – the anthem video has been made exclusively for social media platforms and brings to life Dilli and the Dilliwala in a quirky and refreshing style.
CREO Mark 1 Launches Campaign to Introduce New Features: CREO Mark 1, the smart phone brand that made an entry with the proposition of a new phone every month, has rolled out a campaign showcasing its features Echo, Sense and Retriever.
Roposo raises $5 million from Bertelsmann India Investments: Fashion focused social network Roposo.com has raised $5 million from Bertelsmann India Investments (BII). The company will be utilising the funds for strengthening its technology backbone, expanding its team, bolstering the product and enhancing the Roposo community.
Snapdeal appoints HUL’s Kanika Kalra as VP-Marketing: Snapdeal has appointed Kanika Kalra as Vice President – Marketing. Kalra is a seasoned global marketing professional with a career spanning over 12 years.
Cheil India strengthens its creative team with three new appointments: Cheil India has appointed Kartikeya Dixit, Soumya Shiva Nagabhushan and Anand Gharat to bolster their creative capabilities.
‘Feelin’ Good’ in Jockey: Law & Kenneth Saatchi & Saatchi use Nina Simone’s sultry voice singing ‘Feelin’ Good’ and pirouetting models in Jockey innerwear to create a morning mood of a ‘new day’.
Slice goes surreal and mangolicious: As the sun gets hotter across the country, beverage brand Tropicana Slice has launched a fresh communication to attract customers. The new television commercial, conceptualised by J Walter Thompson, features their brand ambassador Katrina Kaif chewing a bottle of Slice.