Creativeland Asia wins Micromax account: Micromax Informatics today announced the appointment of Creativeland Asia (CLA) as its creative agency on record. As part of this partnership, CLA will handle the entire integrated design and communication mandate for Micromax globally. The decision to partner together was taken after an intense multi-agency pitch process held last month.
Ekalavya Bhattacharya joins ALT Digital as Chief Strategy Officer: ALT Digital Media Entertainment Ltd. (ALT Digital), a wholly owned subsidiary of Balaji Telefilms Ltd., has announced the appointment of Ekalavya Bhattacharya as the Chief Strategy Officer.
Mother Dairy’s #TweetToFarmer campaign enters last phase: The #TweetToFarmer campaign by Mother Dairy has reached its final stages. The campaign was structured in two phases. The first phased commenced on Dr Verghese Kurien’s birth anniversary as a support to the National Dairy Development Board’s (NDDB) campaign #FarmersFirst and is now in phase two. It concludes with an inspiring video.
Alpenliebe Juzt Jelly turns into Fruity Bears: The simple but effective commercial shows a kid having fun with the jumping jelly bears. The commercial opens with a kid trying to find out who has taken his Alpenliebe Juzt Jellies and the entire family decides to stay quiet. The 40-second commercial is entertaining and funny as it brings alive a soft song in the back ground, ‘Damroo bajega to nachega bhaloo’, which helps the child find out where his Alpenliebe Juzt Jelly Fruity Bears are. The lighthearted commercial is surely set to grab the attention of consumers. The launch will be supported by TV, digital, modern trade and on-ground activations.
To The New Digital bags Care India account: To The New Digital, a digital services company, has won the Digital AOR of Care India. The agency will work towards strengthening brand awareness and engagement for Care India and will be responsible for advertising, social media, content creation and website development for the client.
Parineeti Chopra urges women to #Ownthose5days at new Whisper Ultra launch: In a bid to enable India’s women power through their chosen path of success and #OwnThose5Days of the month, Whisper India launched the New Whisper Ultra. Bollywood actress Parineeti Chopra along with Mandira Bedi unveiled the new Whisper Ultra and simultaneously busted one of the most prevalent period myths of hiding sanitary napkin packets in a newspaper, by tearing open a giant newspaper covering the New Whisper Ultra pack.