Edelweiss launches #iAmTeamIndia anthem, Housejoy introduces digital campaign #ByeBai

Indian digital news of the day - Edelweiss Group has launched #iAmTeamIndia anthem to support Indian Olympic team, To promote laundry services, Housejoy has launched a digital campaign titled #ByeBai, and more

Publicis’ Nakul Chopra is AAAI’s new president: Nakul Chopra, CEO – South Asia, Publicis Communications India, has been elected president of Advertising Agencies Association of India (AAAI) for the year 2016-2017. Ashish Bhasin, chairman and CEO South Asia CEO – South Asia, Dentsu Aegis Network, is the new vice-president of the association.

RepIndia wins WHSmith’s digital mandate: WHSmith has given its digital mandate to RepIndia. The agency will work towards developing a strategic communication agenda and amplifying the brand’s digital presence across social media channels.

Yatra.com marks 10th anniversary celebrations with return gifts: The online travel and tourism company Yatra.com commenced its journey in this sector 10 years ago. Commemorating a decade of its completion, the company has rolled out its anniversary special promotional initiative titled ‘What’s a birthday without return gifts?’ Effective since July 26, the initiative comprises of one video and two songs, created and conceptualised by the Guragon-based ad agency Flamingo Digital.

Advertising company Adknowledge Asia appoints India head: Axiata group advertising company Adknowledge Asia has appointed Neeraj Bansal as its Country Head for India. According to his LinkedIn profile, Bansal was the Chief Business Officer at Igniteworld, the JV between Bharti Softbank and Yahoo Japan before he joined Adknowledge. Currently, Bansal heads the Adparlor business: Adparlor is Adknowledge Asia’s social and video advertising platform, which enables marketers to advertise on Facebook, YouTube, Twitter and Instagram, as per his LinkedIn profile.

MangoData – Big Data mobile advertising startup launched in India: A big data start-up in mobile advertising space, MangoData has done beta launch in India. With tremendous growth in mobile data usage, there is a huge growth in valuable user data generating every second. This data provides deep insights and trends on consumer usage patterns and behavior. However, so far only 3-5% data generated has been utilized for analytics.

India.com parent turns profitable: India Webportal Private Ltd (India.com) has turned profitable. The company, which also runs websites like BGR India and Cricket Country, among others, has reported a profit of Rs 2.6 crore, on revenues of Rs 64.5 crore for the financial year ended 31st March 2016 (FY16), according to the annual report filed by Zee Entertainment Enterprises Ltd (ZEEL).

‘Birthday pe sirf Choclairs Gold’, goes the new Mondelez India ad: Mondelez India Foods Private Limited has launched a new occasion-based TVC for its birthday candy — Cadbury Choclairs Gold. It tries to capture the nostalgic memories of celebrating birthdays at school marked by the custom of distributing chocolates among teachers and students. Conceptualised by L&K Saatchi & Saatchi, the commercial targets the birthday celebration segment with its ‘Birthday pe sirf Choclairs Gold’ campaign.

Hansa Cequity partners with CXPA in India: Hansa Cequity has launched the local chapter of Customer Experience Professionals Association (CXPA, www.cxpa.org) in Mumbai. One of the early members of the CXPA local chapter is Piramal Group.

Luminous brings a longer power back-up: Luminous India, the home UPS brand that has lit up millions of households in India for the past few decades, goes a step further with the launch of its latest television campaign and become the most sought after brand for power back-up solutions.

Edelweiss Launches #iAmTeamIndia anthem to support Indian Olympic team: Rio Olympics 2016, which starts on August 5, is getting support from a number of brands who are launching ad campaigns urging the citizens of the country to extend their support too. The brands who have released ads around the Olympics 2016 include Star India, Tata Salt and Pizza Hut. The latest brand to launch a campaign around the biggest sporting event is, Edelweiss Group.

Smartphone Shipments in India Grew by 15% in Q2: Report: Smartphone shipments in India grew a healthy 15 per cent in the second quarter this year compared to the global smartphone market which grew a mere three per cent, market research firm Counterpoint Research reported on Friday.

Housejoy launches digital campaign for their laundry category: Housejoy, one of the popular players in the home services space, has been investing a lot to increase awareness and customer base. In order to promote one of the many services it offers, Laundry services, it has launched a digital campaign titled #ByeBai.

Ambi Pur throws ‘Smelfie Challenge’ at consumers through its new spot: Ambi Pur Air Effects, an aerosol brand, has rolled out a new campaign, in association with the brand ambassador Boman Irani. According to the company, after the success of the first leg of the campaign last year, ‘Smelly to Smiley’ is back to drive the need to identify household odours and eliminate them. To give the consumers a proof of brand efficacy, Irani takes it upon himself by launching ‘Smelfie’ Challenge, to prove that Ambi Pur does not just mask odours, it eliminates them completely.