eBay India, one of India’s leading ecommerce marketplace, has launched a Google Chrome extension that could possibly change the world of online shopping as we know. The official Google Chrome extension from the ecommerce brand called ‘eBay Check’, enables a consumer to do some smart shopping online. Once installed on your Chrome browser, whenever you’re shopping online on any site or even just researching a product, eBay Check gets into action to give you the best price on ebay India available through an auto drop down.
What’s more – the extension also doubles up as a shopping search engine. Just click on the eBay Check icon on your Google Chrome bar and directly search for the best deals on any products on ebay India.
But, as with all apps on browsers, it can access your data on all websites, and keep a tab on your tabs and browsing activity. I did install it to look at the available settings. There is – Skip sites, where you can list sites that you want skipped, and then there are ‘Preferences’ where you can set various price sorting options, filter the listings and choose the position you want to see the pop-up at.
eBay Check social media buzz
Ever since the launch of this new feature, the ecommerce brand has been encouraging netizens to install the extension and experience a smarter way to shop, by way of contests with eBay vouchers for the installers. Additionally, it had also launched a creative blogging contest to promote the eBay check.
eBay partnered with Indiblogger, an Indian blogger community to host ‘The Future of Shopping‘ blogging contest, where bloggers were asked to imagine shopping in the year 2030. The most radical and thought provoking posts would win big – iPhone, iPod, external hard drive and eBay vouchers!
The 15-day campaign has yielded more than 170 stories on the future of shopping, with the announcement of winners happening anytime soon. The social media platforms have also been integrated with each other.
Bloggers can share their stories on Twitter using the hashtag #eBayCheck to spread it on the 140-character social network. Meanwhile, the eBay India Twitter handle also helped spread the contest by asking Twitter users to share their meaning of eBay check.
— eBay India (@ebayindia) September 6, 2013
Promotions on Facebook have been on the wall, now that Facebook has altered its promotional guidelines to permit running contests on the wall itself. The 2.3 million strong fan base can win a Rs.1000 off eBay coupon by just installing the extension and sharing the screenshot of their Facebook profile featuring the eBay check icon on the Google Chrome search bar. These needed to be shared in the comments with the message “I installed #eBayCheck”.
How cool is it?
The concept is a cool one. It takes away from consumer hassles of finding the best price online and as for eBay, the ecommerce brand has found a winner that will drive more traffic to the site. The social media promotions for eBay Check are worth taking a note of – Simple, simultaneous and integrated with each network. The imaginative blogging contest enabling bloggers to fire up their imagination on the future of shopping is particularly exciting about the promotions.
Promotions on Facebook and Twitter are just moderate though. A Facebook app and extensive contests on Twitter might help increase the visibility. However, the use of a common hashtag in all the networks makes good sense.
So have you installed the extension yet? I’m a primarily a Firefox user, so would have to switch browsers to avail the benefits of eBay Check. Hopefully, the extension will be made available for other browsers too!