India’s smartphone growth is being closely monitored by Internet giants sitting in the US. While WhatsApp has made it clear that it is quite excited about India from a business point of view, Dropbox is the latest one with a keen interest on India.
According to ET, the San Francisco based company which provides online storage, has no immediate plans to open an office in India but it is keen to partner with Indian mobile service providers and web companies that can take Dropbox to the country’s rapidly growing smartphone and internet user base.
Sujay Jaswa, vice-president and business development head at Dropbox, while informing about the development, also shared that the cloud storage firm is in talks with “several Indian companies, including large corporations”, which could be potential customers. However, he declined to name companies as the talks are at an early stage.
Valued at about $10 billion (Rs. 61,000 crore), Dropbox, in the recent times, has seen a steady rise in its user base in India, thanks to the increasing popularity of smartphones and mobile applications in the country.
The move to concentrate on the country to tap the digital population is a rational one by Dropbox. While the web population still remains under 13% i.e. more than 230 million people, the smartphone penetration in the country has spiked up as also the time spent on the device.
According to Gartner, the smartphone sales in India increased by 166.8 percent making India the world’s fastest growing smartphone market in the last quarter of 2013. With that the smartphone activity has increased too with 2.5 hours of daily usage in 2013 stated Nielsen Mobile Insights.
However, around 80% of the population is on the feature phone market and internet remains a challenge in the country. That’s why we are witnessing the Facebook alliance with Uniliver in India to bring internet closer to the people who have been barred from it.
Dropbox’s initiatives in India would be watched, at a time when Google Drive has drastically slashed its price where it now undercuts virtually all of its competitors.
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