The second season of ‘Drive with MTV’ is back after a successful stint in the first one and this time the social road trip is even more social – the trip routes are being crowdsourced through Twitter, bloggers can get exclusive wildcard entries and more. ‘Drive with MTV’ is India’s first social streaming show featuring 4 teams in their Tata Nanos on a road trip across the country in 21 days. The teams share their journey live everyday across social media platforms and make points on every like, comment, share, retweet, etc. The first season saw team Nano North win based on their social media clout and take home brand new Tata Nanos.
For the second season, MTV India launched a first-of-its-kind crowdsourcing initiative for the social road trip yesterday. Twitter users were invited to tweet their favourite travel destination using the hashtag #DriveWithMTV. These suggestions were then shortlisted to form the routes for this season of Drive with MTV. The chosen destinations won goodies and was simultaneously shared on the Facebook page of Drive with MTV. The final 20 locations have been decided after a day long tweeting drive.
For all you road trip junkies out there, the shortlisting process is on till the 20th of May. 24 of these shortlisted people will be selected to form the final 12 with four teams of 3 people each. You need to register on this page with a fun video entry talking about a memorable trip that you had taken and why you love to travel.
Interestingly, Drive with MTV has also associated with BlogAdda, a bloggers community to offer 3 wildcard entries who will form the shortlisted 24. Bloggers need to share a memorable journey and give their reasons for the love of travel. Once in the shortlist, they have to send video entries as well and fight it out for the final team of 12.
The second season of Drive with MTV promises to be more exciting even before it has started. The teams travel across the length and breadth of the country and share their experiences on social media, along the routes that have been decided through social media!