Publishers Tap Twitter For Snapchat Growth, Dove Men Care Scrum Together

Social and digital media news from the world which has Publishers Tap Twitter For Snapchat Growth, Dove Men Care Scrum Together


1. Publishers tap Twitter for Snapchat growth: For the handful of publishers that get top billing on Snapchat Discover, attracting new viewers has been pretty straightforward. Everyone else has had to work a bit harder.

2. After a Decade Away, Columbia Sportswear’s ‘One Tough Mother’ Makes Her Comeback: Gert Boyle, the 91-year-old chairman of Columbia Sportswear, returns to the company’s commercials after a decade. “It was time for us to insert some sexiness back into our advertising,” she quipped of her appearance in a fall campaign from ad agency North. The lighthearted multimedia push, which kicks off this week, uses the line “Tested Tough” to stress the resilience and durability of Columbia’s products.

3. Dove Men Care Scrum Together: Dove’s support for the four home rugby unions in the 2015 Rugby World Cup is promoted with “Scrum Together”, a commercial inspired by Rudyard Kipling poem “If”. The Dove Men Care Scrum Together TV advert, launched a year ahead of the tournament in October 2014, features Welsh captain Sam Warburton, Scottish captain Greg Laidlaw, English fly-half Owen Farrell and Irish prop Cian Healy, and offers a behind-the-scenes insight into the changing room before a rugby match.

4. Facebook Expands Mobile Video Feature That Helps Content Creators Make Money: The program is geared specifically for iPhone viewers, since a majority of Facebook’s traffic comes from mobile, to help publishers squeeze some extra money from clips watched from a smartphone. The stream pulls in video ads that brands have already bought, meaning that marketers are not paying extra money to get their clips to appear in the new section.

5. How iHeartRadio Got 340 Million Snapchat Impressions in 2 Days: The fifth annual iHeartRadio Music Festival drew tens of thousands of music fans Sept. 18 and 19 in Paradise, Nev., near Las Vegas, and featured a rich assortment of pop music, including Kanye West, Demi Lovato, Kenny Chesney and The Weeknd, among many others. It also drew a whole lotta love from Snapchat users, who generated about 340 million impressions on the mobile app during the two-day event, according to an industry source.

6. Conde Nast Makes Big Events Into Snapchat Live Stories, Starting With Teen Vogue Young Hollywood Party: Conde Nast has struck a deal to post video on Snapchat from events such as Friday’s Teen Vogue Young Hollywood party and the Vanity Fair Oscar Party.

7. YouTube Shopping Ads To Expand Beyond Merchants’ Own Videos: Taking shopping ads on YouTube a step further, Google has announced Shopping ads for YouTube will appear on other videos, not just those of the retailer or brand advertising.

8. Instagram says Apple is why female nipples are banned: Instagram says blame Apple, not them, for its strict censorship policy that prohibits pictures of female nipples. The photo sharing app has repeatedly come under fire for its double standards for permitting male nipples and not females’, sparking the hashtag movement #FreeTheNipple.

9. To compete with Facebook and Google, publishers step up their ad-targeting game: Tired of losing out to Internet rivals that assume a greater portion of ad dollars every year, top digital media properties like News Corp and Condé Nast are getting into this ad tech game, too, making their subscriber bases available to brands with better targeting.