Domino’s Pizza India which is delivering happiness offline is now delivering it online too. ‘Khushiyon Ka Fest’ is the new ongoing campaign of Domino’s Pizza India which is a simple contest that is also making sure to deliver smiles to it’s Facebook fans.
So what is ‘Khushiyon Ka Fest’?
A contest where you share your happiest moments pictures with Domino’s Pizza India. Remember the lovely picture of an office picnic or picture of your college fest with your gang, it is time to share them and get lucky. Share your happy moments and stand a chance to win goodies from Domino’s Pizza India.
Once you submit your happy moment’s picture, its time for you to get your friends and family to support you with likes and comments. If your picture receives more than ten likes then you stand a chance to be winner of the day. After that start praying for your lady luck to smile on you because you could get Rs.1000 Domino’s voucher. Apart from the daily winners, Domino’s Pizza India has weekly winners and ‘khushiyon ka king’ which is the grand prize at the end of this campaign. To know more about the contest, have a look at the landing page of Domino’s Pizza India (shared below). Isn’t that really like celebrating happiness with fans?
Contests like these simply connect with people and that is what is happening on the wall of Domino’s Pizza India. For example, the below screen shot which won the daily winner contest got around 243 people to like it and 7 of them to talk about it. We don’t have the exact figures of engagement that this campaign has generated right away for Domino’s Pizza India but it is connecting with fans and fans are showing interest. Fan participation can also be seen by the pictures uploaded by them which are a clear indication that it has connected with the community.
Why I like the campaign:
1. The contest is exclusive for its fans which is a smart move. So you will have to like the fan page to be part of the contest.
2. Apart from this, the campaign’s success is being defined by its simplicity and sheer joy of sharing. So as a fan if I want to win goodies then I share and ask my friends to vote which is a simple and no brainer contest.
3. Finally as a fan, I get value in terms of joining Domino’s Pizza India community. I am obviously getting great content but I also stand a chance to win goodies. Fans like contests with great goodies and Domino’s Pizza India is providing it.
That’s what I think about the contest. You tell me if you like the contest and are going to share your happy moment’s picture and get lucky.