Jabong Awards Its Creative Mandate to Bates CHI&Partners: In a recent development, Jabong has awarded its creative mandate to Bates CHI&Partners following a multi-agency pitch. Sources close to the development have confirmed the news to AdAge India.
McDonald’s India Initiates Familiarity Test: In order to engage with the customers in the digital world, McDonald’s has launched a new film based on the #ThodaTimeAur proposition. The new film tells us that while we think we know our friends very well – that however may not be entirely true. A quick “Familiarity Test” tells us how well we know our friends. The brand urged a lot people to go through this test and people shared interesting answers and insight.
Havas Worldwide India Ropes In Ogilvy’s Arindam Sengupta as President, West: Arindam Sengupta has been appointed as President, West at Havas Worldwide India. Arindam joins the agency from Ogilvy Advertising, Mumbai to replace Shavon Barua, who left some months back to join Omnicom media group agency PHD in the newly-created role of managing partner.
Cheil appoints Neeraj Bassi as chief strategy officer: Cheil India has announced the appointment of Neeraj Bassi as chief strategy officer. In this role, Bassi will be responsible for the planning and strategy product of the agency across all its business divisions.
Bloomberg & The Quint to launch a new TV channel: Report: Bloomberg and Raghav Bahl’s The Quint have signed a joint venture agreement to launch a co-branded television news channel and website, reports the Mint. The companies will invest Rs 100 crore in the venture, with 74% of the stake held by Raghav Bahl and 26% by Bloomberg. The agreement will last for 10 years.
Maxus bags media duties for OLX: Maxus India has won the media duties for OLX, India’s largest online classifieds platform. This account win comes after a multi-agency pitch held recently. The account will be managed by the New Delhi team lead by Navin Khemka.
Goafest 2016 launches mobile app: The app will keep delegates informed of events and happenings at the festival and allow them to ask questions through the app to speakers.
Flipkart ‘Matlab Bilkul Pakka’? After having talked of its services and offers for a long while, e-commerce major Flipkart, has now chosen reassurance of its services as the theme of its new campaign – ‘Flipkart Matlab Bilkul Pakka’ (Flipkart stands for surety).
ESPNcricinfo and Twitter partner to launch #CricIQ and #FanDugOut for World T20: To engage with Indian cricket fans, ESPNcricinfo has announced a partnership with Twitter to launch ‘CricIQ’ for the ICC World Cup T20. The cricket trivia game can be accessed simply by Tweeting to @ESPNScorecard with #CricIQ. The ESPN digital platform has also started #FanDugOut, where cricket buffs may Tweet photographs.
Alia Bhatt features in Caprese’s new digital campaign: Caprese, a woman fashion accessories brand from the house of V.I.P. Industries, has launched a digital video with Alia Bhatt to unveil its Spring Summer collection 2016.
To widen reach, Disney to stream content via Facebook, YouTube: Come April 28 and the network will launch its first-ever web-series, Girl in the City, on Facebook’s video platform. The 13-episode series will follow the life of Meer Sehgal from Dehradun, who shifts to Mumbai to pursue a career in the fashion industry. While each new episode of the series will premiere on Facebook’s video platform every Thursday, it will be followed by a re-run on the network’s youth entertainment channel, Bindaas, the next day, followed by a wider digital release on YouTube every Saturday.