What’s The News: Discovery & Jab Tak Hai Jaan Launch Social Media Campaign And More

by Prasant Naidu on November 8, 2021


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News Headlines

1. Discovery & Jab Tak Hai Jaan launch social media campaign: Discovery Channel launched a social media campaign for its association with Yash Raj Films’ upcoming release Jab Tak Hai Jaan. Read more here.

2. For Sony, it’s all about being brighter and having a big zoom: Sony India is running two campaigns keeping the Diwali season in mind. Along with other forms of marketing social media has been integrated too. Read more here.

3. Colors offers live feed on mobile from the Bigg Boss house: For the first time viewers can watch LIVE ACTION from inside the Bigg Boss house anytime on Android and IOS platforms. The initiative comes within two weeks from the launch of the offline activity – Bigg Boss Tours. Read more here.

4. UTV Bindass rests less with ‘Superdude’: UTV Bindass has launched an extensive marketing campaign for the second season of its reality show ‘Superdude’. Social media is also playing a big role. Read more here.

Prasant Naidu

Founder and Blogger at Lighthouse Insights. Loves to experiment in social media and believes social media is a game changer for SME's.

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