Harbhajan Singh launches mobile sporting app Ballr: On Thursday, Indian cricketer Harbhajan Singh launched mobile sporting application Ballr by Fantasy Sport Technologies. The app is a micro fantasy and fan engagement platform featuring rapid fire micro gaming experience. The app will be available on the Google Play store from 24 May, 2016.
Purchases through mobile devices come of age in India: Yahoo-Mindshare research: Yahoo and Mindshare’s joint research on the usage of mobile devices in the Indian market finds that 90% of users use only mobile phones to buy music, movies and travel. Also, 79% of consumers browsing for products on mobile devices are likely to buy them on a phone.
HSBC to Close Half of India Branches in Digital Banking Push: HSBC Holdings Plc plans to shut almost half its branches in India and rely more on digital banking to expand its consumer business in the South Asian nation.
‘Navy gives you more,’ reads the new campaign by Carat Communications: The objective of the campaign is to attract the youth to join the Indian Navy Services. With innumerable options of career available to the youth today, it becomes difficult for the defence services to attract the best of talents. The objective, therefore, was to present the Navy as a career option that offers something extra – the privileges of working with cutting-edge defence technology, the satisfaction of serving the nation and the pride of being a naval officer.
IDFC Bank uses Twitter to lure prospective employees: The bank has initiated a campaign #IDFCTwitterResume, which was launched on May 16, as an extension of its motto ‘Uncomplicating the banking experience’. As part of the initiative, people are being encouraged to share a 140-character resume, in the form of a tweet, for appointments to junior and mid-level positions. The openings have also been posted on other social media platforms including LinkedIn and Facebook.
Digital news & media startup FactorDaily raises $1 million: Digital media startup FactorDaily has raised $1 million in seed funding from Blume Ventures, Accel Partners and Paytm’s Vijay Shekhar Sharma in his personal capacity, the company told MediaNama. It will use the funds for its technology and on talent (like employee salary costs etc.).
Ariel’s ‘Share the Load’ and ‘Dad’s Apology’ Films Won at Facebook Awards 2016: Facebook just announced the winners of the 2016 APAC Regional Facebook Awards, and Ariel’s ‘Share the Load’ and ‘Dad’s Apology’ campaigns are on the list. The creative agency which worked on that series, BBDO India will be the only one to move on to the global judging event.