12 Best Digital Marketing Reads From Lighthouse Insights

Best of the digital marketing reads from the week by Lighthouse Insights which includes Kokuyo Camlin Rakhi Maker, Femina Instagram, APAC Mobile Advertising, Maggi #WeMissYouToo, #InherentlyIndian

1. IndianRoots Weaves Together A Beautiful Story In #InherentlyIndian: Ecommerce portal for ethnic Indian wear has launched its debut marketing campaign ‘Inherently Indian’. We look at its marketing efforts on digital and social media.

2. How Tata Value Homes Built Online Buzz With #DumpTheLandlord: For its 3-day online booking offer, Tata Value Homes launched #DumpTheLandlord on digital with a series of funny videos demonstrating types of landlords.

3. Maggi Says #WeMissYouToo In Three Short Videos, Lest We Forget: Maggi isn’t on shelves as yet, but the noodle brand from Nestle is well on its way to making a comeback with this high-on-emotion video series dedicated to fans.

4. Indian Mobile Search Leaves Desktop Queries Behind By More Than 50%: In a latest report, Google said search queries from mobile devices from India was now more than desktop driven queries, up from less than 25 per cent in H2 2013.

5. 5 Trends That Define The State Of APAC Mobile Advertising In Q2 2015: State of APAC Mobile Advertising from Opera Mediaworks states that smartphone use continues to grow at a pace on par with the rest of the world. Listed are 5 trends from the report.

6. How India’s Leading Women’s Magazine Femina Is Building A Community On Instagram: India’s leading women’s magazine Femina is making good use of Instagram to build consumer advocacy by sharing content focused towards women’s interests and current trends.

7. The Best Raksha Bandhan Videos By Indian Brands: A collection of the coolest, most creative Raksha Bandhan videos shared by Indian brands.

8. How Facebook Plans To Solve Freebooting Or Video Piracy Problem: Freebooting or video piracy has been one of the problems for content creators on Facebook. To solve it Facebook is working on video matching technology.

9. How Kokuyo Camlin Has Given Us A Fun Way To Celebrate Raksha Bandhan With Digital Rakhi Maker: This Raksha Bandhan, Kokuyo Camlin has launched ‘Rakhi Maker’, a digital tool that lets anyone create beautiful digital rakhis and share them virtually.

10. The 32 Most Creative Onam Visuals Shared By Indian Brands: Read more here.

11. 13 Major Updates From Facebook, Snapchat And Instagram: Read more here.

12. 10 Global Digital Marketing Campaigns That You Should Read This Week: Read more here.