OLX new ads do ‘Bech De’ again: The ad campaign conceptualised by Lowe Lintas extends the brand’s ‘Bech de’ proposition again, this time in four languages targeting generation X. Read more here.
Hotstar heads South, targets GenNext: Roping in superstars of the south, Mohanlal, Allu Arjun and Shruti Hassan, Star India has put out an impressive attempt to attract the audience from the South India market towards its OTT platform Hotstar. Continuing to hang on to its positioning as ‘Go Solo’, the broadcaster has released three ad films to be promoted in the four southern markets. Read more here.
UrbanClap supports Lesbian-Gay-Bisexual-Transgender community in new ad: The catchphrase is ‘Capture your love – come out in support of true love’. The brand urges members of the LGBT community to ‘come out’ for a photo shoot. Photography is one of the many services the brand offers. Read more here.
FoxyMoron wins Ather Energy account: The electric two-wheeler start-up Ather Energy has assigned its digital media and marketing duties to the digital marketing and media solutions agency FoxyMoron. The account will be handled by the agency’s Bengaluru office. The account was won following a multi-agency pitch. Read more here.
MullenLowe Lintas Group wins HouseFull account: Lowe Lintas, Delhi, will handle the creative duties while LinTeractive, Delhi, will oversee digital marketing for the brand. Read more here.
Samera Khan joins Dentsu Webchutney as EVP for strategy and planning: Dentsu Aegis Network’s digital agency Webchutney has hired Samera Khan as EVP- strategy and planning. Khan will be based out of Mumbai and will report to Sidharth Rao – CEO, Dentsu Webchutney. As part of her new mandate, she will head creative strategy and planning for the agency across its offices in Mumbai, Delhi and Bengaluru. Read more here.
Gaana.com, Uber announce a strategic partnership: Music broadcasting service Gaana.com has partnered with taxi aggregating app Uber that aims at enhancing riders’ experience. Through this tie-up, Uber riders will be able to listen to songs of their choice while riding the cab. The pilot project will begin in Mumbai, across Uber Brands – Uber Black, Uber Go, Uber WiFi and Uber SUV. Riders will be offered a two months Gaana+ subscription as part of this activation pilot. Read more here.
Edelman launches Edelman Edge – a new global campaigning methodology: Edelman today announced the launch of Edelman Edge, the first global campaigning methodology designed to provide a comprehensive, objective analysis of the communications environment anywhere in the world. Read more here.
Business intelligence revenue in India to reach $214 mn in 2016: Gartner: Business intelligence (BI) software revenue is expected to grow 18.6 per cent to reach $213.8 million in 2016 over the previous year as spending on data analytics solutions rises, research firm Gartner said today. Read more here.
Digital commerce is going to be huge in India, to touch Rs 2 lakh crore by the end of 2016: The IAMAI-IMRB report has stated the digital commerce in India will touch Rs 2.1 lakh crore by December 2016, riding on e-commerce growth. As per the study, the digital commerce will grow by 68 per cent from December 2015. Read more here.
‘Tayaari jeet ki’ with Bournvita’s ‘Subah ka Biscuit’: Ogilvy & Mather India has conceptualised a new TVC for Mondelez India carrying forward the brand’s philosophy ‘Tayaari jeet ki’. The commercial was launched on the television platform on June 3, 2016. Through this commercial, the company forays into a new category of cookies from Oreo cream biscuits. Read more here.
Adobe’s Umang Bedi to join Facebook as India MD: Umang Bedi, MD of the South Asia region for Adobe, has been appointed as the Managing Director of Facebook India, according to The Indian Express. Bedi will officially start at Facebook in July 2016, leading strategic relationships with top clients and regional agencies in the country. Read more here.
80% of India’s population have a mobile subscription: Ericsson report: The Ericsson Consumer Insight Summary Report June 2016 released by Swedish telecom company Ericsson revealed that mobile subscriptions in India have increased by 21 million users this quarter, overall connecting 80% of the country’s population. The report mentions that in Q1 2016 globally mobile broadband connections increased by 140 million, although it does not provide a country wise breakdown. Read more here.
YouTube MCN Whacked Out Media reaches 500 mn views milestone: Whacked Out Media, one of Asia’s biggest YouTube multi-channel networks, has surpassed the 500 Million monthly views milestone on YouTube in the month of May 2016. Read more here.
Audit Bureau of Circulations to Measure Digital Audience from Q3 2016: The Audit Bureau of Circulations (ABC), an independent body which audits the circulation of newspapers and magazines, will start measuring online audiences of digital media properties from the third quarter of calendar 2016. Read more here.