When ACP Pradyuman’s “Daya darwaza tod do” doesn’t work on Godrej Superia: Remember ACP Pradyuman’s famous dialogue, “Daya, darwaza tod do,” from Sony Entertainment Television’s show CID with Daya actually breaking the door? Well, the duo is now in an animated digital ad by Godrej Security Solutions for its product Superia, which is a safe. The ad has been conceptualised by JWT India.
Digital advertising to grow 35% by Dec: According to Digital Advertising in India, jointly published by the Internet and Mobile Association of India and IMRB International, the digital advertising market in India is set to reach Rs 7,044 crore by December 2016 at a compounded annual growth rate of 35 per cent. The digital ad market was pegged at Rs 5,200 crore in December 2015.
Hindustan Times has appointed a Mobile Editor: Yusuf Omar has been appointed as the mobile editor at the Hindustan Times, reports exchange4media. Omar will be reporting to chief content officer Nic Dawes and will be leading HT’s mobile journalism initiatives and train 750 journalists for the same.
Gaana launches its first original audio series; episodes to be aired fortnightly: Time Internet owned music streaming service Gaana is launching its first original audio series (more like a podcast), which will be hosted by film actor Ashish Vidyarthi. The audio series titled “Kahanibaaz” will be streamed in 10 episodes with a new episode being launched every 15 days.
Digital Republik wins digital marketing mandate for Wellness Forever: Digital Republik has won the bid to take care of the online marketing strategy for Wellness Forever’s newly launched e-store.
Priyanka Chopra brings Lyf to Earth: After the recent launch of Earth 2, a smartphone+ by Reliance Retail, a campaign was launched featuring Priyanka Chopra who connects with today’s digital youth. The actor tries to demonstrate the smart features of the phone as they are useful for all the needs of today’s generation.
Seventynine ropes in Saurabh Sangar to strengthen its Mobile Advertising biz: Seventynine announced the appointment of Saurabh Sangar as Associate Director – Sales for Seventynine. This strategic hire is in line with Seventynine’s focus on video and brand business across regions. Saurabh comes in with 11 years of rich experience in the Digital, DTH & Radio ad sales and has been instrumental in driving revenue growth in his previous stints.
McCann Health India launches WeChat stickers: McCann Health India has this week launched a range of WeChat health-themed stickers, designed to help people easily express a range of ailments, whilst avoiding embarrassing and prolonged explanations.
Mindshare India and Vidooly join hands to co-create video analytics tool ‘Kyve’: Mindshare, a global media agency and a part of GroupM, has partnered exclusively with Vidooly video analytics startup, to cocreate and launch ‘Kyve’ in India, a platform for brands and advertisers to track online video viewership. The ‘Kyve’ tool will be part of the core Mindshare planning framework in India.