Deloitte Acquires Acclaimed San Francisco Creative Shop Heat: Management advisory giant Deloitte today snapped up 112-person San Francisco shop Heat, a creatively driven firm honored as Adweek’s Breakthrough Agency of the Year in 2015.
Meet the New Boss: Dan Frommer Is Re/code’s Editor in Chief: As Re/code has grown and morphed, we have always been on the lookout for great talent to take the site to a new level. That’s why I’m very excited to announce that we’ve hired Dan Frommer as the new editor in chief of Re/code.
Snapchat Hires Exec Who Ran Facebook’s Ad Network: Sriram Krishnan, the Facebook exec who’s been running the company’s ad network, is headed to Snapchat.
Stutterer: “Stutterer”, a short film written and directed by Irish film director Benjamin Cleary, has won the Oscar for Best Live Action Short FIlm at the Academy Awards. Greenwood, a lonely typographer, struggles with his inability to speak. An online relationship has provided a much-needed connection without revealing the speech impediment that has kept him isolated. The film has a microsite, stuttererfilm.com and Facebook page.
DiCaprio’s Oscar Win Sets New Twitter Record: Leonardo DiCaprio can stand up and shout today that he’s the “King of Twitter!”His win for Best Actor at Sunday night’s Academy Awards set a new record, with 440,000 tweets per minute, making it the most-tweeted minute of any Oscars telecast.
How Chris Rock Turned Girl Scout Cookies Into the Oscars’ Biggest Brand Winner: While most people watching Sunday night’s Oscars knew host Chris Rock would come up with a hilarious, cutting response to the #OscarsSoWhite controversy—and weren’t disappointed—no one expected that he would engineer the night’s biggest, and sweetest, brand spotlight for one of the most high-profile Girl Scout cookie sales in history.
Heineken Leaves ‘Legends’ Behind, Talks About Beer Again: Heineken is replacing its image-obsessed “Legends” campaign with a new approach that makes the beer the star. But the product-focused effort, called “There’s More Behind the Star,” will attempt to maintain some of the charm of the old campaign by using an Academy Award-winning actor to sell the message.
Blink Fitness Opts for Real Bodies, Not Models, in Campaign: Five-year-old Blink debuted “Every Body Happy,” which capitalizes on the current cultural shift toward more diverse body types, on Monday. The campaign includes a 30-second second video of bellies and butts, arms and faces, in a range of sizes.
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