Dentsu Webchutney introduces ‘Bro’ster for smart drinkers, Yahoo rolls out new mobile ad format in India

Indian digital news of the day - Bro’ster is the first-ever interactive coaster that helps you drink smart, Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices, and more

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Dentsu Webchutney introduces ‘Bro’ster for smart drinkers: Morning Fresh- a safe and natural alcohol detox drink along with its digital partner, Dentsu Webchutney, has created a ‘Bro’ out of the one thing that knows how you drink best: the Coaster. It has designed the Bro’ster – the first-ever interactive coaster that holds your drink, helps you drink smart, and even cues in a hangover in real time.

Droom to invest Rs 100 crore in latest mega promotional campaign: Droom, an online automobile marketplace, is geared up to launch a mega promotional campaign with a budget of Rs 100 crore. The new campaign is being launched on television, YouTube, print, digital and social media. It will also be seen outdoors on billboards and external installations.

Yahoo rolls out new mobile ad format in India: Yahoo recently announced the availability of Yahoo ‘Tiles,’ a new mobile ad format that brands can leverage to reach consumers through engaging, interactive content. Yahoo Tiles enables brands to tell visually compelling and immersive stories on mobile devices in a post-tap environment.

SBI Life’s #PapaHainNa campaign shines at LIMRA & LOMA 2016: SBI Life’s #PapaHainNa social media campaign bagged LIMRA & LOMA 2016 Social Media Silver Bowl Award for Best Use of Social outside US. The idea was conceptualized and co-created by SBI Life and their media agency Mindshare India, a part of GroupM.

Arun Raman returns to GREY group India as national planning head: GREY group India has announced the appointment of Arun Raman as national planning head. Raman worked at GREY group India from 2000-2002 as director, client servicing. He will lead the agency’s strategy offering across its offices in India, and operate from the agency’s Mumbai office and report to Sunil Lulla, chairman and managing director, GREY group India.