TGI Fridays’ mention in ‘Deadpool’ was worth $785K in free advertising — and counting: The community manager at TGI Friday’s apparently saw “Deadpool” this weekend. The restaurant chain is pretty psyched about its mention in the Marvel movie, which opened last weekend and has already broken R-rated movie records with $135 million in domestic gross takings over the weekend. So psyched, in fact, that it has already tweeted about it four times in the last 24 hours. (Out of a total of seven tweets over that period.)
Jeep Mud Mask: Jeep Germany has released The Jeep® Mud Mask, celebrating the special bond between Jeep drivers and their cars, and marking the brand’s 75th anniversary. The first mud mask for SUVs promises to be adventure in a can, the emergency aid for all adventure-deprived City-Jeeps.
Dentsu Reports Organic Growth of 7% in 2015: Dentsu Inc. reported organic growth of 7% in 2015, logging strong performances in China and Western Europe and continuing on a path to becoming more international and more digital.
Pandora’s Ad Campaign Wants People to Flip Out Over Their Favorite Music: Back in December, the music-streaming app launched a new feature called Thumbprint Radio, which compiles all of the songs a user likes (or “thumbs”) over the years into a station. Today, to promote the radio station, Pandora launches an advertising campaign with the help of 33 social media influencers that taps into the nostalgia people feel when they hear an old tune.
Facebook Adds 7 Publishers to Anthology Branded-Video Program: Facebook’s Anthology branded-video program may have gotten off to a slow start, but after some price adjustments, the program that pairs brands with premium publishers has begun to pick up traction among advertisers and is now doubling its roster of publishers.
Google My Business API Allows Enterprises To Make Real-Time Location Data Changes: On the surface, business location management is a solved problem. Behind the scenes, it has been anything but. Google and partners are hoping to change that for enterprise customers via the Google My Business API.