Dentsu Aegis Network launches Data Sciences division, MindShift launches MindShift Studios

Indian social media news of the day - Dentsu Aegis Network’s Data Sciences division will catalyse the interpretation of data within the network, MindShift Studios will help brands develop original and stylized content for delivering strong visual campaigns.

Dentsu Aegis Network launches Data Sciences division: Data Sciences have been designed to effectively catalyse the decryption and interpretation of the overwhelming amount of data that agencies within the Dentsu Aegis Network explore and exploit every single day to drive efficiencies for its clients. The team will also face clients directly and come up with customised solutions for them.

Tonic Media bags digital mandate of Sony PlayStation: Tonic Media, an independent digital agency, has bagged the digital mandate for Sony PlayStation following a multi-agency pitch. The agency will work on developing the brand’s online presence through social media platforms, and help Sony PlayStation to build and execute social media strategies that will allow the brand meet its business objectives.

New campaign positions Only Vimal as ‘Man of Action’: IBD, a Percept Hakuhodo Company, has launched a series of ad campaigns for Reliance Industries’ clothing brand Only Vimal that showcases its technologically superior fabric keeping in mind the life and aspirations of young India.

Don’t wait for the craving, carry your Dark Fantasy along: ITC Foods has launched a new campaign for Sunfeast Dark Fantasy – a compilation of five individual films. Conceived by FCB Ulka Bangalore, the communication emphasises on the core promise of ‘irresistibility.’

MindShift Interactive launches personalised visual content platform- MindShift Studios: MindShift Interactive will be launching its new wing, MindShift Studios, helping brands develop original and stylized content for delivering strong visual campaigns that increase awareness and amplify brand-user engagement.

Metro Vaartha launches ‘Malayali Dost’ campaign: Metro Vaartha, the daily newspaper from Kerala has recently launched a new campaign to spread awareness about the popular south Indian festival –Onam. The campaign has been planned in the form of friendly story telling series titled –Another step closer to understanding your Malayali Dost.

InMobi launches a suite of advanced video ad formats: InMobi a global mobile advertising and discovery platform, today announced the launch of a suite of advanced video ad formats in India. With full screen formats and HD quality videos, advertisers will now be able to offer a TV like experience to users. The platform includes a comprehensive suite of ad formats including vertical videos, interactive videos, 360 degree videos, opt-in videos and in-stream videos.