Metro Shoes Urges to ‘Find Your Pair’: ‘Find Your Pair’ campaign is about your eternal quest for arriving at your comfort zone through the right pair of footwear. The communication approach of the campaign is catchy, edgy and something that everyone will be able to connect with.
NexGTv launches mobile app for kids; aggregates serials, movies: NexGTv, a subscription-based video streaming platform has launched a mobile app named ‘NexGTv Kids’, which offers video content for children between the age group of 2 to 10. It is currently available for Android and iOS users across 140 countries.
Lybrate launches Messenger bot; privacy concerns? Doctor directory and clinic management system Lybrate has launched a chatbot on Facebook Messenger, reports Firstpost. The bot lets users ask questions, get health tips and take a health quiz, and can be accessed by simply adding Lybrate on Messenger.
Flipkart takes companies to court over unpaid ad dues: Flipkart is in the process of filing more than a dozen cases against various companies to recover dues worth crores of rupees from them for allegedly not paying for placing advertisements on the country’s largest ecommerce company’s platform.
Numero Uno reaches out to the youth with a timeless mantra ‒ ‘Blue is Blue’: Conceptualized by Hakuhodo Percept, the campaign uses ‘Blue is Blue’ as a tagline to reach out to the youth. The new television commercial (TVC) of the lifestyle brand went air on Friday, April 29, with a peppy number playing in the backdrop. The campaign involves a power-packed 360-degree outreach across the digital medium, retail and television.
Honda shows off the raw muscle power of the CB Hornet 160R bike: Honda Motorcycle and Scooter India (HMSI) has launched a television commercial for its latest street naked sports motorcycle ‒ CB Hornet 160R. The campaign, conceptualised by Dentsu Marcom, has apparently received a good response from the youth, who were its target audience.
Shemaroo crosses 1B views and 1.5M subscribers on YouTube: Shemaroo Entertainment, a Bollywood content aggregator and distributor has crossed 1 billion views on its YouTube channel and has also registered more than 1.5 million subscribers on the channel. However, there is no clarity regarding the distribution of its channel subscribers and viewers—whether they have viewers outside India and geographical areas that fetch the highest number of subscribers/hits on its YouTube channel.
MTV’s Many Me: Youth find flaws to be cool: The study was presented to a section of media by Ferzad Palia, Executive Vice President, Viacom18 and Head, Youth and English Entertainment and Sumeli Chatterjee, Head, Marketing, Media and Insights Youth Cluster, Viacom18.
DBS Bank launches mobile-only banking to get more customers in India: Singapore-based DBS Bank has launched a mobile-only banking model in India expand its customer base. The bank will use technologies such as biometrics in Aadhaar for account opening and virtual assistants for customer support. DBS Bank will be deploying Digibank kiosks, at 500 Coffee Day Cafes to begin with, across the country so that customers can open an account.