1. Video Net Kin Community Opens Kin Studios to Produce Videos for Brands: Kin Community has formed Kin Studios, a 20-person team that will work with marketers and Kin’s creators to produce videos for brands. Kin Studios has already signed deals to produce content for Procter & Gamble, Beiersdorf and Wilton.

2. Business.com CEO on How Data Is Transforming Publishing: In the following interview, Mr. Uphoff talks about how data is transforming the publishing business and how media companies must adapt.

3. Facebook’s “Friendly & Approachable” Logo Update Has Mobile In Mind: Facebook unveiled a new logo this week, making a subtle tweak that you probably haven’t noticed. The change is an attempt to modernize the logo.

4. Twitter Just Made It Easier for Advertisers to Target College Grads, Parents and Small Businesses With a persona-based system: Twitter wants to make targeting easier for advertisers, so today it unveiled a feature called “personas,” which lets brands target groups of consumers based on whether they have college degrees, are parents, make more or less than $100,000 or run small businesses, to name a few.

5. Yahoo Aviate Adds New Smart Stream But Still Needs Breakout Features: The latest feature upgrade to Yahoo’s Android launcher and smart assistant Aviate is called “Smart Stream.” It’s a personally relevant and context-aware content feed throughout the day.

6. Facebook to follow YouTube and start sharing ad revenue with video creators: If you hadn’t already noticed, Facebook is pushing into video in a big way with new features and tools encouraging both users and media firms to upload their moving pictures to the platform. And now, for the first time, the social networking giant is offering to share ad revenue with video creators in a move that’s sure to get a few eyebrows at YouTube HQ edging up from their usual position.

7. Twitter Brings Ad Campaign Management To iOS & Android Apps: Twitter has added a handy new feature to its mobile apps: the ability to monitor and adjust ad campaigns while you are on the go.

8. Facebook Tests 10-Second Video Views for Advertisers More social clips cause marketers more problems: Facebook is testing a new way for advertisers to buy video promos that may help determine which ads people are actually watching. A Facebook rep confirmed to Adweek that it is running a global test for big-brand marketers who use the company’s Power Editor and API tools to manage campaigns.

9. Brands join the American Independence Day celebrations on Twitter: Brands from both sides of the pond are celebrating American Independence Day, using a mix of promoted tweets and insights to ensure they’re in the right place at the right time. The Drum has picked out some of the best and fastest examples below.

10. Government to digitise GREAT Britain campaign: The Government is to take its GREAT Britain campaign digital, hiring agency TH_NK to steer its push into emerging channels.

11. UK music streaming jumps 80% in the first half of 2015: UK music streaming rose by a full 80 percent in the first six months of 2015, showing the platform’s prominence as Apple enters the digital marketplace with its Apple Music subscription service.

12. YouTube plays down Facebook video threat: YouTube does not view Facebook as an imiment threat to its share of video advertising revenues because it believes the market is big enough to fuel growth for both for now.

13. Beauty blogger turns tables on internet trolls with ‘You look disgusting’ video: Beauty blogger Em Ford has fought back against online trolls and internet bullies by publishing a hard hitting YouTube video. ‘You look Disgusting’ saw Ford spend three months posting make-up free selfies on social media before recording over 100,000 responses, from the good, the bad to the ugly, which she then edited for use in the clip.

14. 34% global ecommerce transactions on mobile now: Mobile devices now account for 34 per cent of global ecommerce transactions. m-commerce accounted for 27 percent of all ecommerce in Southeast Asia, putting the region at a similar level to Spain and Italy, and right behind the US, a report released by performance marketing technology company Criteo highlighted.