Asian Paints releases digital film to honour Saroj: Asian paints recently released its long-format digital film ‘Saroj – The Leader’ to promote its brand Colour Academy – the educational arm of Asian Paints.
Dailyhunt picks up stake worth Rs. 15 crore in OneIndia: News and e-books mobile application Dailyhunt has picked up a minority stake for Rs. 15 crore in OneIndia, the local news language portal owned by Rajesh Jain and BG Mahesh.
India Today’s Baba Ramdev cover becomes the butt of Twitter jokes: If there is one thing that Baba Ramdev is good at besides doing asanas, then it has to be the yoga guru’s ability to make the headlines. Ramdev, who shuttles between being a fitness guru, political activist and business tycoon, heads Patanjali Ayurveda, whose impressive line-up of herbal and organic products compete with leading companies like Dabur and Hindustan Unilever.
Cleartrip Local’s new TVC gives answer to ‘what’s happening, lots happening’: Developed by Mullen Lintas’ Bangalore team and to educate the consumers about its new offering, Cleartrip has launched a new brand film that delves on the key brand proposition of offering various services under a single roof.
YouTube NextUp is back in India: YouTube is a great platform to showcase your talent and reach out to your audience. Many have made it big with their YouTube channels and are reaping in the benefits of the global video-sharing platform. Assisting creators in their endeavour to take their channels to the next level is YouTube’s NextUp.
Te-A-Me wants to help Donald Trump with positive power of green tea: Green tea helps you cleanse your body and mind. It purifies and flushes out toxins from one’s system. Te-A-Me, an Indian tea company, took an unusual and a rather hilarious route to highlight green tea’s cleansing properties and drive the point in a unique initiative. Te-A-Me delivered four years’ supply of green tea to US presidential candidate Donald Trump. The special delivery went from Te-A-Me Teas in Kolkata all the way to Trump Tower in New York.
DittoTV’s new campaign ‘#beeskaTV’ urges audiences to watch TV on their mobiles: The aggressive, four week long campaign will tap into mass media channels such as television, print and radio. The hashtag #BeeskaTV will be leveraged across digital platforms to drive its key value proposition. In addition, there will be partnerships with complementary brands through integrations and celebrity endorsements. The TVC for the campaign will focus on how all members of a household can now access television at their convenience.
Digital & print media ad policy aimed at transparency, accountability: Naidu: Information and Broadcasting Minister M Venkaiah Naidu today said a Digital Media & New Print Media Advertisement policy was framed recently to promote transparency and accountability in issuing of advertisements.
Social Kinnect wins HDFC ERGO’s social media biz: HDFC ERGO has roped in Mumbai-based digital agency Social Kinnect to handle its social media business. The agency won the account post a multi-agency pitch. Social Kinnect will be managing the insurance company’s both social media creative duties and media buying activities. The agency has already started working with the brand and has come up with a fresh approach to the brand’s existing tagline ‘Take It Easy’, with a fun take on life.
#BreakUpWithJunk With Saffola Masala Oats: India is the third country after U.S. and China in terms of the sheer population of over-weight people. Needless to say our junk food choices and sedentary lifestyles are to be blamed for this. In last few years, world has been moving to healthier eating and snacking habits. In order to be in sync with the changing times, Saffola Masala Oats that was launched earlier this year has come up with a campaign, #BreakUpWithJunk.