Cycle Pure Agarbathies, one of India’s largest agarbathi maker, is also one of the co-sponsors of the recently commenced Tri-Series 2013, which will see seven ODI matches between India, Sri Lanka and West Indies. As part of the co-sponsorship, Cycle will feature on pitch mats, perimeter boards and third umpire decisions.
Per Best Media info, Cycle Agarbathies’ association with the Tri-Series will reinforce its status as one of the frontrunner brands supporting cricket in India. Cycle Agarbathies is also an associate sponsor for ‘Straight Drive’ a sports program airing on Ten Sports during the Tri-Series. The campaign has involved Facebook too.
One can send prayers for their favourite cricketers and guess the winners of Cycle Agarbathies trusted player of the match and series, with the ‘Predict and win‘ Facebook app on cycle’s Facebook page. Pray for your Cycle Pure Trusted Player and stand a chance to win autographed match balls. The app is like-gated and simple. The ‘View Prayers’ shows a player-wise number of prayers for each of the countries. Shikhar Dhawan rules with 539 prayers amongst all players in the series!
The rules are simple: Pray for any number of players and any number of times to increase your chances of winning. If your choice matches the commentator’s choice, you win. In case of multiple correct entries, winners will picked from a lot after sorting the ones with more number of prayers and shares. And if there are multiple entries for the winner of the series, then the winner with the most number of correct predictions for each match will be chosen.
Continue with the app to predict the players of the remaining matches, along with sharing your name and email. A dropdown list features all the players for each of the matches till the final. Select one in each list and click submit. You can do this as many times as you wish to increase your chances of winning.
Quite a simple Facebook app that works well but could have included the cricketer’s photos to make it appealing too. Besides this to create buzz about the app the brand has been regularly updating about it on its Facebook page which has more than 16K fans. Nevertheless, its a decent attempt at growing the Facebook fan base and also associating with the country’s most watched game.