81 creative visuals & gifs for Friendship Day 2016 by Indian brands

Brands have indulged in some wacky visual storytelling to illustrate the different kinds of friends we have, or simply found a brand connect with the spirit of friendship

friendship day

“I don’t feel very much like Pooh today,” Winnie the Pooh said to his friend, the Piglet. “There there…I’ll bring you tea and honey until you do,” Piglet reassured Pooh just like friends are meant to do. The Sunday gone by, the first Sunday of August is widely celebrated as Friendship Day the world over in honour of our cherished friendships over the years.

Wrist bands, gifts and a day spent together marked the special occasion for most of us. For a day as special as this, and with gifting involved, brands couldn’t be far; all relationships are essentially friendships, be it personal or business related.

So here is a curated list of Friendship Day wishes this year, where brands have indulged in some wacky visual storytelling to illustrate the different kinds of friends we have, or simply found a brand connect with the spirit of friendship. Here’s to friendship and some amazing creatives in the social media engagement space:


The food and restaurant app sticks to its characteristic brand tone this Friendship Day.


The budget hotel chain is ready for the long Independence Day weekend with its #NikalChalein campaign.

Pulse candy

The candy that’s got everybody addicted, and willing to buy in black, proudly shows off its two flavours as the best of friends.

Paper Boat Drinks

The ethnic drinks maker’s illustrations are a comforting sight everyday for the brand’s followers, as on Friendship Day.

Vodafone Zoozoos

The adorable characters illustrate the fun of having BFFs in your life.

Center Fresh India

The mouth freshener plugs in ‘hawa’, a brand theme, in this cool Friendship Day visual.


The etailer has opened a store for gifting your friends, and claims it has gifts for all ‘kinds of friends.


The online classifieds portal rolled out an adorable gif illustrating the beginning of a lifelong friendship, along with the #UnexpectedFriendships contest.

Ola cabs

Meet up with your friends this Friendship Day, says the cab hailing app in this cool gif.

Urban Ladder

The online furniture store has rolled out a series of funny comic strips on sharing with friends, part of its ongoing Friendship Week contest where one can get furniture worth Rs 20K for referring their friends.

Society Tea

The tea brand illustrates different categories of friends in this cute gif.


The ice cream brand has been running the Snapchat friend swap contest, and rolled out a series of gifs for the same.

Dell India

The PC and laptop giant has rolled out a series of gifs highlighting different types of friends.

Amazon India

The ecommerce major claims that a friend who gifts is a friend indeed, as it pitches its Friendship Store.


The snack brand rolled out this cool gif for its Friendship Day contest where ‘family became friends’.

Foodpanda India

The food ordering app rolled out a series of foods that are always together.

Moto India

Here’s to the spirit of unending friendship.

Netflix India

Netflix India’s gif captures the right snippets on the role of friends in our life.

Pizza Express India

The pizza chain wants friends to come over and celebrate.

eBay India

The brand illustrates that one friend we all have, with a link to its gifts link.

Himalaya Men

The men’s skin care brand shared ways not to get ‘friend-zoned’ by their female friends.

Volkswagen India

The auto maker throws light on types of friends on a road trip.


The online marketplace rolled out a series of office friend types, as part of its #OfficeWalaFriend contest.

Intel India

The chip maker wants you to assign ‘techy titles’ to your friends.

Tata Docomo

The carrier rolled out ‘Zabardasti Ki Dosti’, inviting users to share their stories of weirdos desperately trying to be friends with them.

Philips Sound

The brand finds a good connect between music and friends.


The airline wishes its trusted patrons.


Practo illustrates different types of friends in witty visuals.

NDTV Good Times

The lifestyle channel’s take on the different types of friends across Indian states is a creative one.

Cafe Coffee Day

The coffee chain hosted a fun contest for friends.

Penguin Books India

The publisher never fails to amaze with its visuals, gifs on most special days of the year; Friendship Day is just the right occasion to talk about the one friend we can spend hours with and not get bored - books.

Hyundai India

A gif illustration captures the lasting essence of friendship.


The Happydent friends with their sparkling smiles!


Freecharge also hosted a Snapchat face swap contest for friends.


The dating app is big on boy browsing with rewards for referring your friends.

Dunkin Donuts India

All the types of friends we have!


The online travel portal, that recently turned 10, believes that friends who travel together, stay together.

Reebok India

The fitness wear brand relies on its new brand message ‘Better Together’.

Mumbai Indians

The IPL team calls on all cricket loving friends.

Royal Challengers Bangalore

RCB sparks some beautiful friendship goals!

Parle G

The biscuit we all grew up with makes it a hope-filled friendship as rumors about one of its factories shutting down take over social media.


The beer brand talks about the real binding agent amongst friends.

The Viral Fever

The entertainment network has rolled out a series of ‘such’ Friendship Day takes.

Samsung India

A simple gif by Samsung but makes the point.


The brand has been urging rivals, enemies to let go this Friendship Day and bump fists. Nice connect back to its unique logo!


The mattress maker also hosted a contest asking what’s common between a good friend and a Kurl-on.

Godrej Aer

The fragrance maker makes no difference in all types of friends.

Asian Paints

Asian Paints keeps it simple.

Bingo Snacks

The snack with the mad angle is out to promote its Tedhe Medhe version.


The home services provider rolled out a series of unlikely friendship bonds in cute visuals for pitching each of its services.


The plyboard emphasizes on lasting bonds.

Animal Planet India

We cannot agree more! Animal Planet India is stealing hearts with its entertaining social media feed.

Cadbury Silk

The chocolate brand’s having an election for its types: the classic, the bubbly, the caramello. We liked the fun conversation between them.

Nerolac Paints

This paint brand has really captured our first canvas… our living room walls!


The carrier opts for a cute graphic about friends, though we can’t say the same about the mobile tower in the vicinity!

Godrej Goldilocks

The personal locker goes filmy this Friendship Day.

Jabong India

One can’t go wrong with the theme of the classic television series, Jabong drives to its gifts page.


The maker of all things quirky puts up a simple yet witty message.

Happily Unmarried

The designer products brand comes up with some honest friendship bands!


The men’s grooming brand from Happily Unmarried tells you who is a real friend.

Meru Cabs

The cab hailing brand finds an interesting connect between friends and its new campaign ‘Pay true rupees’.

Kit Kat India

The chocolate fix for every break you take has this fun take on friendship.

Canon India

The brand goes old-fashioned asking its photographer community to write a letter to their friend.

Fair and Handsome

The men’s fairness brand pays tribute to the spirit of friendship in this interesting cinema-graph.

Panasonic India

A common taste in music is often the beginning of lifelong friendships, a cool take by Panasonic.


This is a common visual by CommonFloor, but a good one by the housing portal.

Do let us know your favourites.