Dussehra or Dassera is one festival with many tales. It marks the end of the nine-day battle between Ram and Ravan. It is also celebrated as Vijaya Dashami and Bijoya among Bengalis, marking the end of Durga Puja. Indian mythology brings forward two parallel stories for Dussehra – Goddess Durga has finally killed the demon king Mahishasura, and the other wherein she departs the earth for her heavenly abode. However, the essence of Dussehra is the same: ‘victory of good over evil’, the stuff all inspiring stories are made of!
Every brand stands for good and thus finding a resonance with Dussehra is a must-do for them. This year has seen increased participation from Indian brands in varied sectors, when to comes to visual content marketing. Celebrating the triumph of good over evil, several brands found a creative sync with the festival this year on October 11. Fitness or insurance, gifting or ecommerce, brands have managed to carve their unique voice in one visual story.
We are quite impressed with the overall body of work in the Indian digital content marketing space, and feel delighted to present to you a list of the coolest visuals & gifs doled out this year for Dussehra:
The used goods marketplace is hellbent on ridding our countrymen of ‘hoarding’ culture this Dussehra.
— OLX India (@OLX_India) October 11, 2016
The dairy products maker gets it puns right every time.
— Amul.coop (@Amul_Coop) October 10, 2016
The ecommerce major takes help of a bubble wrap to help you ‘pop’ the evil out.
Here's wishing you love, goodness and positivity. Have a great Dussehra! pic.twitter.com/76yUgPRnOL
— Flipkart (@Flipkart) October 11, 2016
The dating app keeps it really cool with this currently relevant and popular theme: ‘No means No’ from the movie Pink.
— Woo (@TheWooApp) October 11, 2016
The coupons and deals site takes a lighter route to fighting evil (read expensive items!).
— GrabOn (@GrabOnIn) October 10, 2016
Coolpad captures the many evils faced by the smartphone generation. The victorious arrow must be a Coolpad smartphone!
— Coolpad India (@CoolpadInd) October 11, 2016
Ola helps you beat the evils of travel as seen in this gif; what about the biggest evil: less road space and more vehicles.
Wishing you all the happiness and fulfillment of all your dreams. Happy Dussehra to each one of you from Ola. pic.twitter.com/co5azu88Gc
— Ola (@Olacabs) October 10, 2016
The oats maker urges you to burn calories to win over your health.
— Horlicks Oats (@HorlicksOats) October 11, 2016
The coffee maker reiterates its ‘Stay Started’ philosophy well tuned with Dussehra.
— NESCAFÉ India (@NESCAFEIndia) October 11, 2016
Yes, ordering food must have been a nightmare for Ravan, just as a headache would have been for him!
New users get 20% OFF – use code GET20 pic.twitter.com/XSRjupEfLr
— Zomato India (@ZomatoIN) October 11, 2016
The bank has created a nice console style game to fight evil in this gif.
— Axis Bank (@AxisBank) October 11, 2016
The organic foods maker finds a relevant brand connect establishing its products are pesticide free!
— ORGANIC INDIA (@OrganicIndia) October 11, 2016
A smile is the only curve that makes everything straight. Nice take by the Perfetti Van Melle gum brand.
— Happydent (@HappydentGum) October 11, 2016
The stock market is unpredictable. The stock broking services company demonstrates this creatively through each of Ravan’s head making ten different and conflicting investment decisions!
— KarvyStock Community (@KarvyStock) October 11, 2016
The online marketplace demonstrates how all supplier and buyer problems faced at competing marketplaces are solved at IndiaMART.
— IndiaMART (@IndiaMART) October 11, 2016
Ravan models for Lenskart in this visual, but I wonder why is he in a bathrobe?!
— Lenskart (@Lenskart_com) October 11, 2016
The camera maker captures the essence of clicking pictures of a festival in this gif.
— Fujifilm India (@Fujifilm_India) October 12, 2016
The local search engine keeps it localized this Dussehra.
विजयदशमी की हार्दिक शुभकामनाएं pic.twitter.com/UBTQYRpHmw
— Justdial (@Just_Dial) October 11, 2016
The first step to destroying the evil within us is simply ‘driving safe’. Chevrolet India has been championing this cause since some time now.
— Chevrolet India (@Chevroletindia) October 11, 2016
The doodle style illustration by the budget hotel chain is quite interesting.
— OYO (@oyorooms) October 11, 2016
We love this fun take by eBay. Ravan is left completely indecisive by each of his heads’ shopping ideas.
Make the most of this festive season; grab offers when you can. Happy Dusshera! pic.twitter.com/7L0Q7jBqav
— eBay India (@ebayindia) October 11, 2016
Godrej Security Solutions
The security solutions has pitched well for its home surveillance system.
— Godrej Security (@godrejsecure) October 11, 2016
The everyone’s favourite little candy keeps it simple.
— Pulse (@PassPass_Pulse) October 11, 2016
Each of Ravan’s heads point to the many travel woes we all face, Of course, Yatra is the one-stop solution!
— Yatra.com (@YatraOfficial) October 11, 2016
Digital money and easy gifting go hand in hand.
Wallet woes aren’t your concern anymore! Enjoy gifting like never before this Dussehra with Freecharge. pic.twitter.com/5Z8QLuOAhW
— FreeCharge (@FreeCharge) October 11, 2016
Cox & Kings India
The holidays brand rolled out a series of Dussehra celebration styles in different parts of the country.
— Cox & Kings (@coxandkingsIN) October 11, 2016
— Cox & Kings (@coxandkingsIN) October 11, 2016
Fast food brands are not going to like what this supplement maker is telling you to do!
— MuscleBlaze (@MuscleBlaze) October 11, 2016
Moto goes for a simple gif.
— Moto India (@Moto_IND) October 11, 2016
Tata Coffee Grand
The coffee maker believes drinking more coffee can help you fight evil, I wonder about the caffeine in ten cups of coffee!
— Tata Coffee Grand (@tatacoffeegrand) October 11, 2016
The maker of edible oils wants to build a community of healthy food enthusiasts: the Fit Foodies, and this gif sits perfectly well with the link.
— Saffola Fit Foodie (@theFit_Foodie) October 11, 2016
Hero Moto Corp
Nice illustrative gif with a cool play on the letter ‘S’ by this motor cycle maker.
— Hero MotoCorp (@HeroMotoCorp) October 11, 2016
Tata Value Homes
The housing property brand celebrates the spirit of homecoming.
— Tata Value Homes (@Tata_ValueHomes) October 11, 2016
The holiday brand chooses a minimal yet distinct brand connect here.
— Club Mahindra (@clubmahindra) October 11, 2016
The IPL franchise keeps it interesting for its cricket loving fans.
— Mumbai Indians (@mipaltan) October 11, 2016
The bank keeps it interactive for users.
— YES BANK (@YESBANK) October 11, 2016
Vistara defines the ‘new feeling’ in this clever copy capturing the spirit of Dussehra.
— Vistara (@airvistara) October 11, 2016
A visually appealing gif by Meru.
— Meru Cabs (@MeruCabs) October 11, 2016
The holiday brand keeps it interesting.
— Sterling Holidays (@WorldOfSterling) October 11, 2016
The bank demonstrates how PayZapp can help you tackle your monthly bills zoop se!
— HDFC Bank (@HDFC_Bank) October 10, 2016
The snack maker shows off its new flavours.
— Kurkure (@KurkureSnacks) October 11, 2016
The energy drink from Bisleri wants you to make a smart choice.
— Urzza (@UrzzaPower) October 11, 2016
The general insurance brand, in this gif, shows the different kinds of cover it can provide you with.
— Universal Sompo (@Universal_Sompo) October 11, 2016
The edible oil brand keeps it simple.
Lets celebrate the victory of good over evil. Dhara wishes you all a Happy Dussehra. pic.twitter.com/IhO5m3YeRC
— Dhara cooking oil (@DharaCookingOil) October 11, 2016
The carrier wants you to break away from bad habits.
— Vodafone India (@VodafoneIN) October 11, 2016
The housing portal plays with its logo.
— CommonFloor.com (@commonfloor) October 11, 2016
The newly rebranded ecommerce company finds new definitions for its new tagline.
— Snapdeal (@snapdeal) October 11, 2016
The investment help brand takes a minimal route to establish a smart connect.
— Karvy's WealthLeague (@KarvyWealth) October 11, 2016
Burning away evil with the goodness of ice cream.
— Havmor Ice Cream (@HavmorIceCreams) October 11, 2016
This sound devices maker makes a smart pitch for its wireless headphones.
— Philips Sound (@PhilipsSoundIN) October 11, 2016
An appealing pixel-inspired visual by the airlines.
— IndiGo (@IndiGo6E) October 11, 2016
Sweet product placement. And an indication to the brand’s ‘being smart’ message.
— Mentos India (@IndiaMentos) October 11, 2016
Quite a funny one by Micromax!
Micromax wishes you all a joyous & prosperous Dussehra! pic.twitter.com/swuYJ3w0Oe
— Micromax India (@Micromax_Mobile) October 11, 2016
The bank lets its users ‘digitally destroy Ravana’. A gif depicts arrows being shot at Ravana on a spinning wheel in the colours of IDFC. Users had to pause the GIF when the arrow hits exactly on Ravana and share a screenshot to win gift vouchers.
— IDFC_Bank (@IDFC_Bank) October 11, 2016
Nice artwork by the media brand.
— Viacom18 (@viacom18) October 11, 2016
Clever connect by the mattress maker.
— Kurlon Limited (@KurlonLimited) October 10, 2016
The paint brand showers you with colours of success and victory.
— Dulux India (@DuluxIndia) October 11, 2016
The publisher is the only one with a different take; its set of visuals throw light on Ravan’s skills and knowledge.
A very minimal one by the chain of retail stores.
— Westside (@WestsideStores) October 11, 2016
Home grown manufacturer of smartphones, electronic appliances and IT accessories rolls out an interesting gif with a visual connect.
— Intex Technologies (@IntexBrand) October 11, 2016
The car rental brand runs a mini road safety campaign in this visual.
Let us vow to defeat the Ravana on the roads and let good triumph over evil! Zoomcar wishes everyone a very Happy Dussehra! pic.twitter.com/x9sOoF4ppr
— Zoomcar (@ZoomCarIndia) October 11, 2016
Those are the popular computer viruses you could get protection from.
— Kaspersky Lab India (@kasperskylabind) October 11, 2016
The spice maker wants you to make healthy food choices.
— MTR Dishcovery (@MTR_Dishcovery) October 11, 2016
Simple, appealing and use of brand colours makes this interesting.
— Jet Airways (@jetairways) October 11, 2016
Smart use of brand colours makes this interesting.
— SpiceJet (@flyspicejet) October 11, 2016
The plywood maker reiterates its tagline.
— CenturyPlyIndia (@CenturyPlyIndia) October 11, 2016
The instant noodles brand is at rescue for your hunger pangs.
— Wai Wai (@waiwaiindia) October 11, 2016
I thought the mobile browser would play with its ‘O’, but this is cool too.
— Opera India (@OperaIndia) October 11, 2016
The bookstore uses brand colours; however the font size in that copy is too tiny.
— Crossword Bookstores (@crossword_book) October 11, 2016
Pizza Express India
Simple yet cool brand connect. Check out where the pizzas are!
— PizzaExpress India (@PizzaExpressIN) October 11, 2016
The appliances brand keeps it interesting.
— Godrej Appliances (@GodrejAppliance) October 11, 2016
Ravan’s ten heads are all excited with Aircel’s offer.
— Aircel (@Aircel) October 11, 2016
Nice product placement in this gif!
— Bingo! (@BingoSnacks) October 11, 2016
Good smell always wins over bad smell with the help of Godrej Aer.
— Godrej aer (@godrejaer) October 11, 2016
Sony takes a simple yet visually appealing route.
— Sony India (@sony_india) October 11, 2016
Don’t forget to share your favourites with us.
Do note that we do not have an algorithm or a dedicated bot that scans the whole of social media for the most creative visuals; we make our humanly possible best efforts to hunt for these visuals and as they say, ‘to err is human’, we might miss out on a few good visuals. Do contribute to complete the gaps. Do share only brand visuals that you believe are worth a mention here because they are creative, visually appealing, or have a good brand connect.
Feature image credit: Sudarsan Pattnaik