“Everybody wants to be loved. Everybody wants to be in love. But do they believe they’ll find love?” Thus start the Cupidity series of love stories from around the world. The short films released as part of the Cornetto cupidity campaign last year feature youngsters falling in love with a little help from cupid.
In a film titled Oasis, a girl sets out to relive her mother’s road trip, but when her map gets destroyed, she finds a hitch hiker ready to take the trip with her while cupid strikes them both. In the ‘Kismet diner’ film, a waitress who also sings just can’t figure out the reason why a certain guy at the restaurant never appreciates her singing. But, when she does, she goes on to sing in a way that he can listen to. This film uploaded on Cornetto UK YouTube channel has garnered over a million views since last year.
This year, India brand ambassadors and young actors, Siddharth Malhotra and Yami Gautam have been featured in trailers leading to each of the Cornetto Cupidity films. The trailers take inspiration from each of the 5 short films – The Oasis, Beauty and the geek, Kismet diner, Together apart and Shadow dancer.
In this half minute trailer, Yami and Siddharth enact a little from the ‘Kismet diner’ film. The viewer is then led to the main short film.
Along with a dedicated section on the icecream brand’s YouTube channel, Cornetto cupidity love stories are also being promoted through its social media platforms. The Cornetto India Facebook page sports a brand new cover photo and wall updates inviting fans to watch the films. Fans have been engaged with fun activities like ‘Spot the difference’ and ‘Caption this’ while sharing images from the Yami and Siddharth trailer films.
‘Kismet Diner’ is being promoted extensively by the brand’s Twitter page too, just as ‘Together apart’ was some time back. The icecream cone maker has been associated with love ever since its inception and continues to play cupid in this series of love stories. Bringing the love stories series to India, although after a year, seems to be the brand’s intent to further strengthen that love knows no language.