Mondays! The most loathed day of the week. The longest day of the week. The uphill journey to the Sunday. Monster Monday, Manic Monday. Bloody Monday. Monday is hated so much for no fault of its own. Most of us have come to believe that Monday Morning Disorder is a real condition, and needs to be granted a sick leave. Someone asked Monday, ‘Why do you come so quickly? Don’t you have a hobby?’
Garfield hates Mondays too, and went on to become the most loved cat of the century. His ‘Monday face’, in all probability, is what inspired Grumpy cat. And she is an internet celebrity now, with her own grumpy wax statue at Madame Tussauds!
Buddha once said, “Do not dwell in the weekend, do not dream of the next weekend, concentrate your mind on the present,” to a roomful of aspiring disciples on a Monday morning discourse. OK. He didn’t say that, but he would have had he been taking his lectures in the times we live in.
There’s another way to look at Mondays, too. Life coaches train our minds to love Mondays, to love life is to love what you do, and to love what you do, you should fall in love with Mondays, they say. ‘Monday Motivation’ has become a thing, a kind of injection most of us need to survive the week.
The phenomenon is so widespread on the social web that one hashtag is sure to trend every Monday – #MondayMotivation. Every pundit worth his gyan is doling out some Monday inspiration quotes. And, then there are the funny quotes too. Whichever way you look at Monday, there’s a status, a one-liner or a picture to remind you that you need some #MondayMotivation to get by the day. What’s more, a Twitter handle called @MotivatorMonday is dedicated to spreading Monday motivation.
For brands #MondayMotivation is a clever tag to join in the conversations, and while at it plug in some brand love too. Coffee brands convince you that a cup of coffee is all you need to fuel your Monday, tea brands tell you the secret to a smooth sailing Monday is a cuppa in the morning, chocolate makers tell you chocolate can cure everything including your Monday morning disorder. From candy makers to smartphone makers, every brand has a #MondayMotivation to perk up the day.
Here, we’ve listed brands that take both their Mondays and their visual content marketing seriously. Their #MondayMotivation visuals and gifs are well aligned with brand tone and personality.
The adorable zoozoos never fail to bring a smile to your face.
— Vodafone India (@VodafoneIN) July 18, 2016
The candy that’s the nation’s favourite at the moment shares cool Monday morning mantras.
— Pulse (@PassPass_Pulse) May 30, 2016
— Pulse (@PassPass_Pulse) July 4, 2016
Some food for thought for Einstein and the rest of us, by one of the quirkiest restaurant search apps in the world.
— Zomato (@Zomato) July 25, 2016
— Zomato (@Zomato) May 2, 2016
Center Fresh India
The mouth freshening gum is all about puns and some brand love.
— Center Fresh India (@CenterfreshIn) July 4, 2016
— Center Fresh India (@CenterfreshIn) June 27, 2016
The dating app shows you exactly how to welcome your Monday.
— Woo (@TheWooApp) July 25, 2016
The local search engine helps you see the bright side of Monday!
— Justdial (@Just_Dial) July 25, 2016
The food app believes pizza is all you need to find happiness on a Monday
— Swiggy (@swiggy_in) July 25, 2016
Star Plus India
The Hindi GEC does a Nelson Mandela with Ram, for its Ramayan epic series.
— STAR Plus (@StarPlus) July 25, 2016
Star Movies India
The movie channel empathizes with Monday haters, brings about engagement while promoting its Select HD.
Do most Mondays make you feel like this?
Reply with an angry emoji, if yes. pic.twitter.com/VyEsPJDulb
— STAR Movies India (@StarMoviesIndia) July 25, 2016
Dell need not look any further for its Monday motivation quotes.
— Dell India (@Dell_IN) July 25, 2016
Coffee can save your Monday, they forgot to add the hashtag though!
Positive vibes for a positive Monday! pic.twitter.com/3TGCrXImzG
— Costa Coffee India (@CostaCoffeeInd) July 25, 2016
All you need is a Vivo phone to chin up and beat Monday blues, good ones from Vivo.
— Vivo India (@Vivo_India) July 25, 2016
— Vivo India (@Vivo_India) July 11, 2016
A fitness freak grandfather is an inspiring sight to see.
— Quikr (@Quikr) July 25, 2016
Samsung Mobile India
Samsung bets on Mandela magic to fuel your Monday.
— Samsung Mobile India (@SamsungMobileIN) July 18, 2016
And Samsung India tells you to do the right thing.
— Samsung India (@Samsung_IN) August 1, 2016
The maker of music listening devices wants us to run to the beat. Pokemon hunters can take a walk!
— Philips Sound (@PhilipsSoundIN) July 25, 2016
The online marketplace resorts to an inspiring thought from America’s most influential President, Abraham Lincoln. It also makes it fun.
— IndiaMART (@IndiaMART) July 18, 2016
— IndiaMART (@IndiaMART) July 25, 2016
One of the most inspiring brands in the country and the top most valued brands chooses to spread inspiration using a quote from a former President of the US, and a very influential entrepreneur.
— Tata Group (@TataCompanies) July 25, 2016
— Tata Group (@TataCompanies) August 1, 2016
The ecommerce major that rose to popularity by selling books online, takes inspiration from Paulo Coelho’s classic.
— Flipkart (@Flipkart) July 25, 2016
The channel vibes well with its English music lovers.
— Vh1 India (@Vh1India) July 18, 2016
— Vh1 India (@Vh1India) July 25, 2016
Red Chillies Entertainment
Shah Rukh’s production house need not go any further than his characters on film.
— Red Chillies Ent. (@RedChilliesEnt) July 25, 2016
The online media brand chose to go fresh in its #MondayMotivation with the strongest lady in Indian cinema – Zohra Sehgal.
— ScoopWhoop (@ScoopWhoop) August 1, 2016
Yash Raj Films
The production company sees no further than its latest releases. This is a dialogue from Salman-starrer Sultan.
— Yash Raj Films (@yrf) August 1, 2016
The smartphone brand is forever emphasizing its motivating tagline ‘Never Settle’.
— OnePlus India (@OnePlus_IN) August 1, 2016
The camera company has interesting ‘shutter quotes’ to perk up Mondays of its photography enthusiasts.
— Nikon India Official (@NikonIndia) August 1, 2016
Animal Planet India
The channel that brings us closer to the animal world keeps it witty and inspiring.
— Animal Planet India (@AnimalPlanetIn) August 1, 2016
Be it Mondays, mid-week days or weekends, visual content always bring you the desired engagement. Studies have proven the fact that social media updates with images, gifs and videos are more likely to be liked, shared and commented upon. For a brand, #MondayMotivation offers the right time to hike up its engagement score organically, and while at it, spread some brand love on social media.
Have you come across brands engaging smartly around #MondayMotivation, do share them with us.