The Indian National Congress is no more considering social media as a supplement in the upcoming General Elections 2014. Carrying forward its initiatives on social media the party has revealed that it will set up new communication teams with a separate social media wing in all the five poll-bound states of Delhi, Rajasthan, Madhya Pradesh, Chhattisgarh and Mizoram, reports PTI.
The latest development was revealed by AICC Communication Department Chairman Ajay Maken, who further added that:
“We are trying to set up our communication teams in all states within two-three months and to start with, we will do it in the five states where assembly elections are due this year.”
Along with opening dedicated wings, the party has decided to carry further its workshop porgrams for party workers. To begin with tomorrow, Maken and AICC general secretary in-charge for Madhya Pradesh, Mohan Prakash, will address a media workshop for party workers.
On 22nd August the Congress party is again organizing another national workshop on social media in the national capital to build up the party’s communication strategy and to institutionalise a framework for it in all states ahead of Lok Sabha elections. The worskshop will see senior leaders joining it but as speculated earlier, Rahul Gandhi won’t be addressing the workshop.
Congress has delayed to understand the medium but the recent moves by the party are matching up with the winner on social media – Bharatiya Janta Party (BJP). BJP has a strong army of people working on social media and being the early adopters of the medium has an advantage too.
But in recent times both parties have emphasised on issues like what should be spoken and who should speak about the critical issues on social media since bad things spread fast. Recently the same was discussed in another workshop where senior leaders like Union Minister Shashi Tharoor and Information and Broadcasting Minister Manish Tewari provided tips and stressed that due care should be taken while using Twitter.
It is the same Congress that in the beginning of 2013, was harping that social media won’t influence the elections and today we are witnessing the party is pumping money and people to compete with the BJP’s poll mascot Narendra Modi on social media. Social media might not influences the votes but the discussions, controversies, etc. are happening on it and the more prepared a party is, the better it is in saving its online reputation.