COLORS’ launches #SundayIsHerHoliday, #DetectToDefeat launches second campaign

Indian digital news of the day - COLORS is starting a people’s movement called #SundayIsHerHoliday, designed by Publicis, Sunny Leone & Tapsee Pannu ask women to #DetectToDefeat, and more

Watch the Flipkart kids battling other e-commerce giants with this diwali ad: Flipkart, India’s largest e-tailer, kicked off the season’s festivities with the ‘Big Billion Days’ sale held recently, which met with an overwhelming response from consumers. Now with the Big Diwali Sale, Flipkart looks to continue the momentum by maximizing the festive shopping experience for the end user while catering to the immense consumer demand that is observed in the week running up to Diwali.

5Star’s Ramesh and Suresh get lost on a vacation this time: Mondelez India, a part of Mondelēz International, recently launched a new TVC for its latest ‘extra caramelly Cadbury 5Star’, starring its iconic Ramesh and Suresh pair. Showcasing the idea ‘Jo khaaye extra kho jaaye’, the new TVC conceptualised by Ogilvy & Mather has given the iconic duo a much cooler look as they are on a vacation.

Haier kare ‘Ulte ko seedha’: Haier, a home appliances and consumer electronics brand, is kick-starting its festive celebrations with the launch of its new television commercial campaign for the award-winning Bottom-Mounted Refrigerator (BMR) range. The new TVC focuses on the user benefits of having a BMR in the household to make the housemaker’s life easy and convenient. Along with the new TVC, Haier India is also introducing its ‘AAA’ festive campaign with a slew of attractive consumer offers. Haier partnered with Famous Innovations to make this TVC.

COLORS’ new campaign by Publicis celebrates #SundayIsHerHoliday: Taking a small but a consequential step towards giving a woman her due, COLORS is starting a people’s movement called #SundayIsHerHoliday, designed by Publicis. The goal of the campaign is to inspire and help men take over the Sunday chores of a household, so the lady of the house can get her much needed time off. The idea behind the campaign is to start by inspiring action and kicking-off a conversation around the #SundayIsHerHoliday initiative.

iProspect’s new campaign celebrates the talents of its employees: It’s often said that the only way to do good work is to love what you do. And, iProspect, the digital performance agency from the stables of Dentsu Aegis Network, endorses it as is evident from the company philosophyTo further reinforce its belief, the agency has, as part of its global brand campaign ‘It’s Who We Are’, conducted a search for the faces of iProspect in its 84 offices across 52 countries that support its philosophy.

What’s your idea of a perfect mum, asks Baby Dove: Dove, the personal care brand owned by Hindustan Unilever, recently forayed into the baby-care space with Baby Dove. The move was marked by the launch of a new campaign comprising an international ad and another one created specifically for the Indian market.

Sunny Leone & Tapsee Pannu Ask Women To #DetectToDefeat: Recently when bollywood actor Kangana Ranaut donned the avatar of Goddess Lakshmi to spread awareness about cleanliness in the campaign #DontLetHerGo, Aur Dikhao, the maker of the digital film, grabbed huge amount of eyeballs. Now, Aur Dikhao has launched a new awareness campaign #DetectToDefeat with bollywood actors Sunny Leone, Taapsee Pannu. The campaign aims to encourage women for self diagnosis of breast cancer as 60% of the cases are diagnosed on stage 3 or 4.

Amazon Prime Video India partners with Vishesh Films: Amazon and Vishesh Films have announced a long-term agreement that will make Prime Video India the exclusive subscription streaming destination for all existing and new release films from Vishesh Films. 

Bajaj V urges Indians to feel patriotic everyday: Like the very core idea behind the Bajaj V, the new film, too, aims to inspire people to cherish India’s rich and glorious history and feel a sense of pride every single day. In what is probably the first time ever in Indian advertising, the story is narrated from the point of view of a real-life war hero.

OnePlus Launches its First Ever Diwali Ad, Strikes An Emotional Chord: OnePlus, a global mobile technology startup with presence in over 35 countries, has launched its first ever Diwali campaign on the idea of family getting together. The film titled “The Journey” celebrates the festive spirit of Diwali.