Coca-Cola India launches #VIORunWithIt, 2016 most popular Indian ads on YouTube

Indian digital news of the day - Coca Cola India's campaign focuses on the proposition ‘Run With It’, Google shares a list of most popular Indian ads on YouTube in 2016, and more

Starcom wins Dabur’s digital mandate: Dabur India has awarded its Search Engine Optimisation (SEO) duties to Publicis Media agency, Starcom.

A look at Google’s list of most popular Indian ads on YouTube in 2016: On July 27, Google released the YouTube Ads Leaderboard, which consist a list of ads, and promoted videos that resonated the most with Indian audiences during the first six months of the year. Showcasing the most engaging ads that people chose to watch, the 10 ads clocked an astounding four lakh hours of watchtime, with over 60 per cent happening on mobile devices.

Media Kinnect to handle India Bulls Housing Finance’s digital duties: Media Kinnect has been awarded the digital mandate for India Bulls Housing Finance post a multi-agency pitch.

Pankaj Ojha joins SPR Group as Chief Marketing Officer: SPR Group has appointed Pankaj Ojha as its Chief Marketing Officer (CMO) effective July 2016. Pankaj joins the SPR Group with a decade’s experience in the real estate sector, working with companies like Lodha and Panchshil Realty.

Ford India ad puts women in driver’s seat: Deviating from the norm and playing on the theme of taking ‘safety in your hands’, Ford India’s new television commercial for its compact SUV EcoSport has put women in the driver’s seat. The commercial created by Global Team Blue stars Kalki Koechlin and celebrates the empowered women of today while focusing on Ford’s safety features.

Protinex’s new campaign asks, ‘Could there be #SomethingMissing in your daily diet?’ Protinex has launched its new integrated marketing campaign #SomethingMissing to create awareness about protein inadequacy in Indian diets.

Coca-Cola India launches TVC campaign #VIORunWithIt: After a successful pilot launch earlier this year, VIO – the ready to drink, flavored milk offering from Coca-Cola India launched its maiden ad campaign on July 24th which is being aired in Andhra Pradesh and Telangana along with the digital launch in other states. Building on the goodness of milk protein and the energy provided by it, the campaign focuses on the proposition ‘Run With It’.

Ixigo launches a travel & booking chatbot: Travel search marketplace Ixigo has rolled out Ixibaba, an artificial intelligence (AI) based chatbot which will answer simple questions related to all travel planning and booking queries. The company states that Ixibaba was built from over 30 million data points including destinations, points if interest, routes, activities in India and globally.

Former Myntra finance head Prabhakar Sunder joins Voonik: Voonik appointed Prabhakar Sunder as its chief financial officer. Sunder brings over 15 years of experience in capital raising, corporate finance, financial reporting and compliance, treasury and fund management, financial planning and analysis, risk advisory, taxation, procurement etc.