Selfie, a photograph you take of yourself to share it on your social networks, had trumped other popular words that emerged this year – like ‘twerk’ for example – to make it as the word of the year. According to the Oxford English Dictionary (OED), the usage of ‘Selfie’ has increased 17,000 percent over the past 12 months, in a language research programme that collects around 150 million words of current English in use each month.
The social media buzzword is now being adopted for mainstream brand communication and how.
In a battle between the veterans – the Congress and BJP, this year the elections are also seeing a strong contender in the Aam Aadmi Party (AAP), initiated by social activist, Arvind Kejriwal. The AAP political party formed in the aftermath of the Anna Hazare led ‘Lokpal Bill movement’ in 2011, found strong support by the youngsters in the country wanting an end to corruption. And most of them are social savvy youth quite active on Facebook and Twitter.
Today, as the capital city of Delhi experiences the assembly elections, mainstream news media is all geared up to capture the action. It has also initiated a Twitter campaign to encourage young voters in the city. IBNLive, along with Firstpost is asking voters to take selfies of themselves with the voter mark and share them on Twitter adding the hashtag #SelfieForIndia. These will be then shared on CNN-IBN and Firstpost. The initiative is being promoted by all the related media Twitter handles as well as individual editor handles.
— Firstpost (@firstpostin) December 4, 2013
— bhupendra chaubey (@bhupendrachaube) December 2, 2013
— Suhasini Haidar (@suhasinih) December 4, 2013
Youngsters armed with smartphones having access to internet are quickly taking selfies and posting it on Twitter. However, by the looks of the photos coming in with the hashtag #SelfieForIndia, one can see that most of the voters do not know what a ‘selfie’ is. Most of the photographs have been clicked by someone else, while the voter is posing with the ‘inked’ finger. Apparently, many will learn what a selfie is at the Delhi Assembly Elections!
— Niraj Sharma (@NirajBMI) December 4, 2013
— Mini Jain (@3inijain) December 4, 2013
The concept of Selfie is a cool way to connect with the youth, a demographic that strongly believes in sharing every moment with their social connections. Besides, the hashtag #SelfieForIndia reflects the right tone to get voters both young and old, to the polling booth.