The Union Budget of 2012-13 which is going to be placed before the parliament by the Government on 16th March 2012, will also be available as live feed over the Internet. CNBC-TV18 and Moneycontrol.com have also tied up with Google this year to bring the live coverage on Youtube like last year. After last years success of telecasting the budget proceedings with the viewers, CNBC-TV18 and Moneycontrol.com have also decided to showcase all budget related TV programs on the Youtube channel for a month. The whole move has one interesting point that the live feed would be accessible only in India.
This drive by CNBC-TV18 is not surprising at all for two reasons: 1) The success of doing the same in 2011 and 2) The crave for consuming online videos by Indians even with limited resources. According to last year’s data by Comscore, 7 out of 10 web users watch online videos in a month. With this the mobile and the tablet population in India, which has increased in leaps and bounds, have increased the demand of online video consumption.
[youtube jhuFrrYL7bo 500 300]
CNBC-TV18 which anyways has a live TV channel operating on its website, adopting the social way is commendable. The Youtube brand channel of CNBC-TV18, which was started in the year 2007, has till now got 5, 560, 835 views and 6,651 subscribers. For a viewer, not only does the Youtube channel provide with all the latest video updates but also you can find the budget 2011-12 videos. Apart from this, the Facebook brand page of CNBC-TV18, which boasts of 536,617 likes has set itself into a budgetary mood. Not sure if NDTV and other popular news channels would be adopting the same route. In fact NDTV Profit also has a Youtube brand channel but it remains to be watched if it is going to showcase the live feed of the budget proceedings from the Parliament.
As I had earlier debated that Social TV is not the next big thing in India at least for now but these steps where TV is trying to bridge the gap with Social Media, will eventually lead us to Social TV in future. Its good to see such moves where the traditional ways are mixed with the online world. So this time around during the budget session even if you are not near to the idiot box just click on the YouTube channel of CNBC-TV18 and you can watch all the live action and drama straight from the Parliament.
Slider image courtesy: www.moneycontrol.com/cnbctv18