Social data is getting married to TV for this Lok Sabha Elections. The union will showcase both expert opinion and what the common man is saying over the Internet. Twitter, the 140-character social network is where the online conversations are happening and TV wants to raise its TRPs with this social data. India’s leading business news channel, CNBC-TV18 wants to do the same and has tied up with software giant Tata Consultancy Services for its newly launched app, iElect, which helps users gain social insights into the ongoing Lok Sabha polls.
With this alliance, CNBC-TV18 will be using the analysis and the data from the app in its election related programming, throughout the day on its various shows, to bring to its viewers insights from Twitter on what’s being talking about, who’s making news and other interesting data nuggets.
The iElect app was launched recently by TCS in association with Twitter India in an effort to tap real time Twitter insights and sentiments on politicians and their political parties.
The app which was reviewed earlier is a delight to a user who craves neat design, zero glitches and visually appealing insights. Twitter Trending is the most exciting and visually appealing feature which shows real time data on who is trending on Twitter based on their activities. The below screen grab gives you a quick look of the appealing visuals of your favourite parties and leaders.
The app has some more interesting visually interesting data sets such as Tone of Voice that is further sub-divided into Sentiment Trend and Activity Trend.
However, the features like Viral Tweets, Celebrity Tweets, Twitter Trending Topics and Twitter Tag Cloud could be made better.
We have already seen how Twitter is working with media and television companies to bring its data on to the idiot box in real-time during this election. However, this alliance is going to be the first one where a news channel would be using the data from an app.
In the true sense India is witnessing its first ever democratic elections where the common man’s voices are being heard.
Image credit: Caravan