Twitter rolls out first-ever special Ganesh Chaturthi emoji: Leveraging the festive connect with its users, Twitter has come up with a unique Lord Ganesha Twitter emoji that Indians can tweet to welcome Ganesha. The emoji gets activated when a tweet is posted using #GaneshChaturthi, #HappyGaneshChaturthi, and #Ganeshotsav, the first and the last hashtags in Hindi as well.
#StayStarted with Nescafé and Red FM in their new ad: The ad film, conceptualised by McCann Erickson Worldgroup, tells the story of RJ Rishi, his relentless effort and celebrates his undying spirit. RJ Rishi Rawat keeps at his efforts to get callers for his early morning show.
Cinthol’s new ad salutes defiant spirit of women: Godrej Cinthol is telling the world how awesome women are through their #ReadyForAwesome campaign for their new range of fragrance for women. The film, conceptualised by Creativeland Asia, is a celebration of the very defiant spirit.
Glenfiddich India organises virtual reality tour of distillery: Glenfiddich had launched a distillery tour for whisky enthusiasts, who visited the famous Glenfiddich Dufftown distillery using ground-breaking virtual reality (VR) technology. The VR experience, called ‘Journey into the Mind of the Malt Master’, highlighted the mastery and craft of single malt whisky production.
Yahoo launches new mobile ad format ‘Tiles’ in India: Yahoo Tiles will help brands reach consumers through engaging and interactive content and tell them visually compelling and immersive stories on mobile devices in a post-tap environment.