Social messaging apps like WeChat, WhatsApp, Line, Kakao, etc. have more or less occupied the Asian market. Being a big market in the continent, China has seen a plethora of these apps with the bigger operators in the country sensing things slipping from their hand. Before a complete slip out, China Mobile Limited, the world’s largest mobile operator by subscribers has announced that it is developing an in-house mobile VOIP and messaging app – Jego (News Source: TNW).
The app is being planned to be launched in the month of June and the app has a definite focus on the global markets – targeting international users who intend to keep in touch with people in China. The app with its features like video calling is in direct competition with services like Skype, Viber, etc. However, with WeChat now having video calling features and the Jego app supporting free messaging and features like push-to-talk voice messages, photo sharing, video calling, and multimedia sharing, places it in the competition with the likes of other messaging apps.
However, Jego is not the only app that China Mobile wants to compete with the likes of WeChat. It is being said that the company is planning to revive Fetion, China Mobile’s retired mobile and PC IM client to challenge WeChat - the mobile messaging service from the Chinese Internet giant Tencent that has more than 300M users.
China Mobile’s latest push does give indications that the telcos are not ignoring the sky rocketing growth of messaging apps. In addition to WeChat’s growth which previously announced that it has more than 190M active users, WhatsApp credited itself to be bigger than Twitter. The Japanese messaging app Line has also not been behind and had announced that it has approximately 105M registered users outside of Japan out of its 160M base. So it would be interesting to see how Jego competes with the dominant global messaging apps along with VoIP calling providers.