Chimp&z Inc. wins digital media mandate of fashion label Ritu Kumar: Fashion designer Ritu Kumar’s prestigious label has appointed Chimp&z Inc., a full-service agency, as its digital media partner for the promotion of its clothing collections. The agency’s Gurgaon office will handle the account.
nexGTv bags global digital rights of Odia GEC MBC TV: nexGTv, India’s largest subscription-led video entertainment app, has acquired the worldwide digital rights to MBC TV, an Odia General Entertainment Channel. The move is a part of nexGTv’s long-term strategic partnership with SelectNext Digital, and underlines its commitment to curate and deliver the best regional entertainment content to its users across the globe.
Misleading ads: Govt moots proposal to penalise celeb endorsers: “Strongly feeling” that misrepresentation of a product, especially a food product should be taken very seriously considering the influence of celebrities and high net worth individuals or companies, a Parliamentary Committee has proposed stringent provisions to tackle this as well as to fix liability on endorsers/celebrities.
Piaggio’s Aprilia ‘designed for racers, built for riders’: Aprilia SR 150, an innovative crossover two-wheeler, was launched across media through an interesting teaser campaign connecting with the brand’s racing lineage and representing the brand philosophy, ‘designed for racers, built for riders.