Inside the Agency: Razorfish’s sleek New York headquarters: Only a handful of businesses dared to set up shop in Manhattan’s Hudson Square before the 1980s. Today, the once-gritty industrial neighborhood, tucked between Soho and the Hudson River, is a vibrant artistic hub, home to a growing number of creative, tech and media companies, including ad agency Razorfish.
Snapchat talks with Hollywood about bringing shows to the platform: Snapchat is in talks with top TV networks and studios to host shows on Discover, according to sources. Snapchat also is working with the NFL on a Discover channel, and talking to other leagues, sources familiar with those talks confirmed. Mashable reported earlier this week on the NFL talks.
How The Atlantic, Slate and others obsess about user experience: The Atlantic, Mic and Slate are appointing dedicated user experience experts and putting more effort into testing products and features before releasing them.
Istanbul Flow Motion: Turkish Airlines is in the news this weekend with the challenges presented by the attempted coup in Turkey. Back in November 2015 Turkish Airlines launched “Istanbul – Flow through the City of Tales”, a commercial presenting Istanbul as the main hub of Turkish Airlines, introducing the historical, cultural and social aspects of the city to a global audience.
Gatorade Dear Peyton: Gatorade’s Dear Peyton TV ad is one of the nominations for Most Outstanding Commercial in the 2016 Emmy Awards. Launched in April 2016 in recognition of quarterback Manning’s retirement from the National Football League, the Gatorade Dear Peyton features handwritten letters Peyton Manning wrote during his 18-year career, read by the recipients, including former teammates, rivals, players, coaches, family and friends.
Facebook now lets broadcasters restrict their Live audiences by age, location, gender: On Thursday, Facebook quietly added a new option for some broadcasters to restrict who can tune into a Live broadcast, which the company announced in a blog post published on its developer site.
‘Messaging is taking off’: Why Pizza Hut is betting on chat commerce: Now, Pizza Hut is building a social ordering platform that starts with chatbots in Facebook Messenger and Twitter Direct Messages. The new chatbots, which will be available in the U.S. this August, can help consumers order quickly or receive brand information in a timely manner.
Channel 4 Superhumans at Rio 2016: Channel 4 has launched Rio 2016 Paralympic Games: We’re The Superhumans, an advertising campaign promoting coverage of the 2016 Paralympics in Rio, and supporting Channel 4’s 2016 Year of Disability. The centrepiece of the campaign is a three-minute advert, We’re the Superhumans, featuring a cast of more than 140 disabled people, including Paralympic athletes, musicians and members of the public from all walks of life.
AAMI Not very insurancey Recorder Girl: Australian insurance company AAMI has responded to complaints about a squealing recorder with a new version of the latest Not Very Insurancy commercial. Launched in late November 2015, the AAMI Not Very Insurancey advertising campaign shows the AAMI girl and her colleagues running a high tech command station and then heading out into the world to help customers with their car, home, travel, business and income protection insurance, along with weather alerts.