Chakravyuh Builds Up Engagement On Social Media Innovatively

About the social media activities of upcoming Prakash Jha movie 'Chakravyuh' which is engaging through an online comic book to talk about naxalites

Chakravyuh, the movie that revolves around Naxalites of India, has started engaging on social media with an innovative idea. The movie is designing online comic book for its Facebook fans.

Prakash Jha, the well-known director of Bollywood is back with another real life story, Chakravyuh. The maverick director acclaimed of giving hits like Gangaajal, Apaharan, Rajneeti, etc., is back with a movie that aims to be a social commentary on the issues of Naxalites of India. The movie that is tentatively scheduled for a release on 24th October 2012, has been recently invited to premier at 56th BFI London Film Festival.

Chakravyuh’s Social Media Presence

The movie has made its intention clear by creating a presence on Facebook and Youtube that it is going to invest on social media along with other forms of marketing. The Facebook page which was launched in the month of January, 2012 has managed to build a strong base of more than 15,000 fans already. The YouTube channel which is under the brand name of Prakash Jha Productions has been launched in the month of February, 2012. The YouTube channel has listed videos from some of the old movies of Prakash Jha. The brand channel has also updated the official theatrical trailer of the movie released last evening and is slowly building up.

The Chakravyuh Comic Book

The movie which has enough time to promote and engage with fans has already started doing it in a unique way. The movie has launched an online comic book which revolves around the story aiming the young rebels. The Facebook app that has been designed for this initiative has a video embedded along with the app. To view the first installment of the comic – “The Sohble Encounter”, click on the stated location and you get a set of images that narrate you the first part of the comic series.


How cool is Chakravyuh’s social media engagement?

Even though it is early to pass a judgment since the movie is still building up it’s presence but the comic book concept is interesting rather than the stereotype way. The idea of comic books giving a peek into the movie’s story is a great way to catch attention of the fans.

However, the app could have embedded the story in the app itself. Taking the fan to a set of images for the story kills the experience. The app height is too much and fans wouldn’t love to scroll down to find the execution button. Hopefully the second set of the story could be embedded in the app to give better experience. I am sure that the team managing the presence has interesting plans to take the comic book initiative further. Going further you can involve fans in the story or keep contests based on the comic book, etc. The idea is definitely a cool one but the execution will matter the most in the coming days.

Apart from this, the page admins should brainstorm more on the content that would be shared on the social media channels. The content which is being shared lacks the zeal, since it is just sharing images from the movie. YouTube channel has a bunch of videos but including behind the scene videos, interviews, etc. will definitely build more engagement.

Final Thoughts

The association of Bollywood has increased with every movie releasing. However, most of the movies have walked the tried and tested way due to the lack of belief in this form of marketing. Nevertheless, movies like Gangs of Wasseypur, Don2, etc. are exploring new ways of engaging with fans. Don2 explored Google Plus Hangout and Gangs of Wasseypur went ahead and created movie characters to promote part 2. In fact, we also saw a great use of Gujarati language and flavor when the regional movie Kevi Rite Jaish was being promoted on Facebook.

In the coming months, Chakravyuh can be a good example for Bollywood on social media if it focuses on the content and brainstorms on the different ways the comic book engagement could be extended. I am excited to see how the team behind Chakravyuh would take it further but does the social media presence excite you too?