French Clothing Retailer Introduces Shirts That Can Button & Un-button Themselves

Inspired by science and technology, Celio introduces the futuristic shirt - AET (Automatique en tissu)

Celio_India #‎CelioAET‬

Update: 4/5/2016

Looks like we will have to wait for a shirt that could button and un-button by itself. The technological innovation named as the AET (Automatique en tissu) from Celio, a French men’s clothing retailer was nothing but another smart April fool’s Day prank.

Here is what the brand had to say on Facebook and Twitter – “We surely tricked you on April fool’s Day. Yes, ‪#‎CelioAET‬ is not true but elegantly unique shirts from Celio are for real. Explore more at your nearest store today! Now buy two shirts at Rs. 3,999 only!”

Did you got fooled? Let’s hope the future has something in store for all of us.


Original story published on 4/1/2016

Ever wished that your shirt could button and un-button by itself? Come to think of it, not a bad idea actually. Guess what: Celio, a French men’s clothing retailer that focuses on Parisian street style is making this wish come true.

The clothing brand that targets fashion conscious, trendy yet responsible men aged between 25-35 years has launched the world’s first automatic button & unbutton shirt. Decoding trends to globally offer smart and contemporary menswear is the brand’s forte. In India it is present in all key markets such as Mumbai, Delhi, Chennai, Bangalore, Hyderabad, Pune, Chandigarh, Amritsar, Cochin & Kolkata through 40 standalone stores and 120 shops in shops within department stores spread across the country.

According to Facebook and Twitter posts of the brand, the technological innovation has been named as the AET (Automatique en tissu). According to the brand – “The sensor on the fabric detects the user and buttons up the shirt the moment the user taps the collar. Double tap on the wrist will un-button the shirt.”

How cool is that: with just one tap you can not only button your shirt but also un-button it. The world is getting better day by day with such technological innovations that not only save time of hardworking men but also reduces the risk of breaking buttons. For instance, if you are in a bad mood chances are that you might vent out your anger at the poor buttons. Now you are in safe hands with Celio.

To spread the word about Celio’s futuristic shirt AET, the brand has posted the message on Facebook and Twitter.

While you praise and spread the word for the technological innovation of Celio, Lighthouse Insights has approached the brand to know more about AET. Our team is trying to find out when Celio will be out in the market and which eCommerce store will have the exclusive rights to sell this innovative shirt. Stay tuned!