WWO executes a Digital campaign for a Bollywood movie: In a first of its kind movie promotion in India, an exclusive digital campaign was conceptualized and designed by World Wide Open (WWO) for TE3N’ starring Amitabh Bachchan, Vidya Balan and Nawazuddin Siddiqui and directed by Ribhu Das Gupta. The movie marks World Wide Open’s foray into the world of movie promotion.
Times Internet to invest $100m in Colombia: Times Internet, a digital products company and the digital venture of Times of India, has been aggressively investing in a 150-member global technology team to develop Colombia, a world-class native advertising platform and a one-stop destination for marketers. Times Internet has earmarked an investment of around $100 million to develop marketing technology to continue to create value for marketers as the mix of digital marketing gets more complex.
Voot to bring IIFA extravaganza to digital audience: After recently partnering with Google to do an innovative and interactive digital campaign, Viacom18’s Voot is back with another content differentiator. The digital player recently announced its partnership with India’s most-awaited and celebrated film festival, the International Indian Film Academy (IIFA) 2016. This alliance is in line with Voot’s promise of bringing differentiated and engaging content to its digital audience.
Celebrating single moms on Father’s Day: Raymond and LG India that took a bold step to break the stereotype of celebrating the day meant for fathers.
Fox Networks Group appoints Cheil as its creative agency: Cheil India has been appointed as the Agency-on-Record (AoR) for Fox Networks Group India’s flagship channel brands, the National Geographic Channel and Fox Life.
Startup OYO features in LinkedIn’s Top Attractors List: India’s branded network of hotels OYO has become the youngest Indian startup to be included in the LinkedIn Top Attractors list for India in 2016. Ranked at number 16 overall and 6th in the rank of home-grown Indian companies, OYO is the only hospitality company among the 25 companies featured. The list also features biggies such as Amazon, Google and Flipkart.
NIIT launches online digital marketing course: NIIT, a global leader in skills and talent development, today announced the launch of their first interactive live, online course in digital marketing. The program is offered in association with Digital Marketing Institute (Ireland) and will be available online for the first time.
Tweet a Cloth’ campaign by iContirbute: IContribute a Social Enterprise has teamed up with Beeing Social and Spin N Press for “Tweet a Cloth” campaign that is set to take Mumbai youth by storm.
90% Twitter clicks generated from 9% shared links: Study: More than half (59%) links shared on micro-blogging website Twitter are never clicked including by the people who share them, a new study has found.
After smartphones, Micromax launches air conditioners: With a vision to be a leading consumer electronics brand, Micromax Informatics Ltd has forayed into a new category — air conditioning. To promote the product, it launched a new campaign that targets young professionals, first-time job goers and entrepreneurs to highlight its foray into the segment and to put across the compelling features of its range of air conditioners.
“We want to promote Google search on mobile”: Lowe’s Arun Iyer on Google India’s new father-son ad: Take this new ad film by Google India, for instance. A young son gifts his father a cinema-themed vacation, after learning about his unfulfilled dream of going to Bombay - (did Google deliberately avoid saying Mumbai?) - to become a Bollywood ‘hero’, back in the day. But wait a second; Lowe Lintas, the agency that created this ad, insists it is not a Father’s Day film at all.