Dell India’s Hint A Gift TVC Impact On Social Media

Festivals bring an auspicious wave throughout the country. The season is usually marked with increased sales and presents a great opportunity for brands to promote their wares. Television is often ripe with new commercials for electronics and lifestyle [...]

Tanishq’s New TVC Featuring A Second Marriage Creates Quite A Stir On Social Media

With both Diwali and the wedding season being just round the corner, Tanishq, one of India’s most trusted jewellery brand by the Tata-owned Titan Company, had launched a television commercial for its latest wedding collection last month. The TVC [...]

#ViralVideos: Aircel India’s ‘Joy of Little Extra’ And The Social Media Buzz

Cricket is a religion in the country! One of the most loved sports of the nation has had many generations grow up watching the cricketing legends in front of the TV, cheering for them, switching the TV off when their favourite player is out and at the [...]

Mahindra’s Live Young, Live Free Garners 3 Million+ Views

This year has seen many auto brand launches with more models slated to enter India in the coming years. We are also seeing an increasing trend in digital media spends to supplement other channels of communication. Therefore the time was ripe for an [...]