Facebook F8: 8 First Day Announcements You Should Know
On the first day of F8 – Facebook’s annual developer conference, the social networking company announced quite a lot of interesting stuff! Listed below are the eight major announcements Facebook…
To Compete With YouTube, Facebook Is Pushing For Branded Video On Its Platform
With the increasing shift towards visual content, Facebook has been locking horns with YouTube which has been thriving on a market worth $200-$400 billion. The world’s largest social network wants…
How Brands Are Already Using Instagram’s New Layout App
If you are an active Instagram user then creating photo collages would be one of your frequent activities. Check out any Instagram user, from celebrities to regular users, everyone is telling…
10 Tweets That You Should Tweet To Celebrate Twitter’s 9th Birthday
140 character social network, Twitter is one short of a decade long existence. Introduced as an idea of an individual using an SMS service to communicate with a small group,…
After Instagram, Twitter Experimenting With Carousel Ads
Twitter is planning to cramp more app advertisements in the form of carousel display right inside the feed. As of now Suggested App ads appear to show a number of apps on…
Find Out How Marketers Can Now Target 92 Million Expats On Facebook
Last year before Diwali, Etihad Airways, a leading Middle East airline, saw an opportunity to connect with the 27 million Hindus on Facebook living outside India. Since many expats travel…
Find Out How BuzzFeed Is Getting 200M Unique Views Per Month #SXSW
Today every traditional and online media content publishing sites are worried about the massive appreciation for listicle stories and it’s creator BuzzFeed. Last year the online media company was valued…
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When Robots Write The News, What Will Humans Do? #SXSW
With mankind developing innovative ways to augment machine, what will happen to human journalists if robots are introduced as writers. The debate gathered steam after The Associated Press announced in mid 2014…
Going Viral: The Science of Predicting the Web #SXSW
What do Animals with Hangovers, a WestJet Christmas Miracle and Barak Obama’s “Ask Me Anything” Reddit forum have in common? They grab people’s attention and spread. So what is the…
Is There A Future To Longform Journalism #SXSW
With the increase of cat videos and decreasing attention span from users does that mean longform content is going to die a slow death. At a time when listicle articles…
How To Design News Brands For Millennials #SXSW
In the age of listicles, are the Gen X and Gen Y interested in consuming news? How can digital first news organizations get the attention of the younger generation? Day three…
We Are What We Click: The Dark Side Of Sideboobs #SXSW
A good slideshow of Kim Kardashian still wins 9 times out of 10 frustrating “real” journalists and publishers, but why not take this stuff seriously and learn what we can…
The Science of News and Content Consumption #SXSW
Serena Ehrlich, Dir of Social & Evolving Media, Business Wire joined on the second day of SXSW Interactive 2015 for sharing her thoughts on – “The Science of News and…
The Art And Science Of Data-Driven Storytelling #SXSW
Data is empowering news rooms, data is also setting a new world order for everyone from designers, to developers, to brands, to advertisers and publishers. But data in itself makes…
How To Use Data In NewsRooms That Don’t Drive Off Writers #SXSW
Day two at SXSW 2015 Interactive in the Content and Distribution kicked of with an interesting discussion – “Data-Driven Newsrooms That Don’t Drive Off Writers“. Data is playing a huge…
Is There A Future For The Media Business In The Digital Age? #SXSW
The digital revolution has broken the century-old media model. The digital revolution centralized advertising spend around a small handful of performance-based players and a direct marketing mentality. All other media…
Is Don Draper Obsolete In Today’s Content Marketing Age #SXSW
Today content drives the entire campaign. No one is interested in the traditional product ads, specially the younger lot isn’t interested at all. From branded entertainment and viral video to native…