Best Indian digital marketing reads from Lighthouse Insights
Creative Watch: Interesting Women’s Day visuals & gifs of 2017: A list of the interesting Women’s Day visuals & GIFs of 2017 by Indian brands that take their visual content…
Best Indian digital marketing reads from Lighthouse Insights
How Look Who’s Talking & Isobar spread awareness on International Tiger Day for Aircel #SaveOurTigers initiative: Case study by Look Who’s Talking & Isobar on using influencers to sensitize digital…
Best Indian digital marketing reads from Lighthouse Insights
How TriggerBridge IdeateLabs generated a 5000%+ ROI for Hafele India with one single campaign: Case study by TriggerBridge IdeateLabs for Häfele’s Nagold series Diwali campaign, under the category: ‘Sales/Lead Generation’…
Best Indian digital marketing reads from Lighthouse Insights
How Cox & Kings’ #ForeverYoung re-positioned Thailand as a women-friendly destination & generated leads for its women-only tours: Case study by Cox & Kings and Xebec on the launch of…
Deadline extended for LI Digital Campaign Awards 2017
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Digital Awards 2017 by a week. The last and final date for submissions is now 28th February 2017. This…
Best Indian digital marketing reads from Lighthouse Insights
4 reasons why you should participate in LI Digital Campaign Awards 2017: The third edition of Lighthouse Insights (LI) Digital Campaign Awards is now open for entries, here are four…
4 reasons why you should participate in LI Digital Campaign Awards 2017
Last week, before the Republic Day weekend, the third edition of Lighthouse Insights (LI) digital campaign awards went live. The online award show along with the industry-favored eBook is now…
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Call For Submissions For LI Digital Campaign Awards 2017
The third edition of Lighthouse Insights (LI) digital campaign awards is live. The online award show along with the industry favored eBook is delighted to honour your amazing work executed…
Best Indian digital marketing reads from Lighthouse Insights
12 Best digital marketing campaigns of Q4, 2016: A curated list featuring the best Indian social media and digital marketing campaigns reviewed at Lighthouse Insights in the fourth quarter of…
Best Indian digital marketing reads from Lighthouse Insights
The coolest real time visual content marketing examples of 2016: By leveraging the current social buzz, brands not only became a part of consumer conversations but also established a witty…
6 Recommended Reads That We Liked This Week
Digiday Shows There Is Money in Media if You Stay Focused: Digital publisher Digiday says revenue will grow by 50% this year, and it has done this without any outside…
7 Recommended Reads That We Liked This Week
Stories that got our attention and our time. Listing 7 such stories that we at Lighthouse Insights read in the week and feel would be a great read for our…
Introducing Deep Sherchan As Guest Editor At LI For April 2016
As told earlier, one of the things that we at Lighthouse Insights wish to achieve in 2016 is to bring a balance in our editorial content and columns from industry…
Introducing Srinivas Kulkarni As Guest Editor At LI For Feb 2016
“Be curious. Read widely. Try new things. What people call intelligence just boils down to curiosity”- Aaron Swartz. In the last five years, we at LI have tried a few…
Submission Date Extended For LI Digital Campaign Awards 2015
We’ve extended the submission date for LI Digital Campaign Awards 2015 by ten days. The last date for submissions now is Thursday, December 17, 2015. What is ‘LI Digital Campaign…
We Are Thrilled to Announce A Revamped LI – It’s Easier, Faster & Smoother
Lighthouse Insights has just had a makeover! We are so delighted to bring to you an easier, faster and smoother LI, right on time as we stand to complete five…
Rdio Is Shutting Down, Emoji Is 2015 Word Of The Year
1. Harvey Nichols Gift Face challenged: Harvey Nichols is running “Gift Face”, a Christmas advertising campaign centred on fears of receiving or giving an inappropriate gift. The commercial at the…