Original digital marketing stories from Lighthouse Insights
Why online food ordering startup FreshMenu launched a print magazine: ‘Food For Thought’ will be a medium to start a deeper conversation with the modern Indian customer, says Aparna Mahesh,…
Original digital marketing stories from Lighthouse Insights
Call for submissions for LI Content Marketing Awards 2017: The first edition of ‘LI Content Marketing Awards’ is out. Make sure you submit your entries by 4th September, 2017 end of day….
Call for submissions for LI Content Marketing Awards 2017
Earlier this year we successfully executed the third edition of Lighthouse Insights (LI) Digital Campaign Awards. Carrying forward our belief that good and interesting work needs to be recognized and…
Original digital marketing stories from Lighthouse Insights
#DontJudgeReboxed, eBay India busts our idea of refurbished goods with witty content: Just in time for the festive season, eBay calls out all Indians to embrace refurbished and enjoy heavy…
Exclusive digital marketing stories from Lighthouse Insights
Queens of Comedy, TLC India leverages digital to find the funniest women in the country: The lifestyle channel is on the lookout for women who can leave us in splits,…
Original digital marketing stories from Lighthouse Insights
#KhaneMeinTwist: Nutralite teams up with Chef Sanjeev Kapoor for new crowd-sourced video series: Chef Kapoor added a tasty twist to everyday khana for promoting the health brand’s new variants, and all…
Best Indian digital marketing reads from Lighthouse Insights
How Zostel fires a passion for backpacking with creative content marketing on Instagram: The backpacker hostels chain makes creative use of Instagram to weave vibrant stories of life at its…
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Best Indian digital marketing reads from Lighthouse Insights
#MagicOfLight: Bajaj Electricals aces the art of digital storytelling: A set of video stories beautifully illustrate the brand’s journey in transforming lives in remote areas through its power transmission &…
The winning list of LI Digital Campaign Awards 2017
Good work deserves to be celebrated. LI Awards in its third year is striving to do the same, without being influenced by any parameters. In the third edition of our…
Best Indian digital marketing reads from Lighthouse Insights
Vineet Gupta and Aditya Kanthy – The new future of DDB Mudra Group: In an exclusive conversation Vineet Gupta and Aditya Kanthy lay down what the future would look like…
Best Indian digital marketing reads from Lighthouse Insights
How FoxyMoron’s innovative digital storytelling helped boost engagement & viewership for Discovery India’s River Monsters: Case study by FoxyMoron for Discovery Channel India’s River Monsters show aimed to increase viiews…
Best Indian digital marketing reads from Lighthouse Insights
Creative Watch: Interesting Women’s Day visuals & gifs of 2017: A list of the interesting Women’s Day visuals & GIFs of 2017 by Indian brands that take their visual content…
Best Indian digital marketing reads from Lighthouse Insights
How Look Who’s Talking & Isobar spread awareness on International Tiger Day for Aircel #SaveOurTigers initiative: Case study by Look Who’s Talking & Isobar on using influencers to sensitize digital…
Best Indian digital marketing reads from Lighthouse Insights
How TriggerBridge IdeateLabs generated a 5000%+ ROI for Hafele India with one single campaign: Case study by TriggerBridge IdeateLabs for Häfele’s Nagold series Diwali campaign, under the category: ‘Sales/Lead Generation’…
Best Indian digital marketing reads from Lighthouse Insights
How Cox & Kings’ #ForeverYoung re-positioned Thailand as a women-friendly destination & generated leads for its women-only tours: Case study by Cox & Kings and Xebec on the launch of…
Deadline extended for LI Digital Campaign Awards 2017
Lighthouse Insights (LI) has chosen to extend the submission dates for LI Digital Awards 2017 by a week. The last and final date for submissions is now 28th February 2017. This…
Best Indian digital marketing reads from Lighthouse Insights
4 reasons why you should participate in LI Digital Campaign Awards 2017: The third edition of Lighthouse Insights (LI) Digital Campaign Awards is now open for entries, here are four…