Category: Service
What SMEs Can Learn From Horn OK Please?
| January 4, 2022 | Posted by Prasant under Service |
Horn Ok Please, a community of more than 30,000 fans has been organically built with sheer hard work by the author Kartik Hopper Iyengar himself. I was first introduced to his community when his first book Horn Ok Please-Hopping to Conclusions was out on the store. We had covered the news here. After that I have very closely followed the community Horn Ok Please and believe me I have learnt many things from this very talented man. The simple ways… more…
PyjamaParty Building A Community On Facebook[CaseStudy]
| December 14, 2021 | Posted by Prasant under Service |
Who doesn’t love to party? Its one life and we should live it the way we want. Although partying is great for the guests, it is quite a hassle for the host as she has to run to all corners to organize and get required party stuff. Well, that has changed at least in Pune. We now have PyjamaParty, a cool startup based in Pune that provides everything you require for your party. Now isn’t that a brillant idea? Suppose you… more…
Capgemini India Engages On Facebook
| December 9, 2021 | Posted by Prasant under Service, Uncategorized |
“Professional companies should engage primarily on professional networks such as LinkedIn”, haven’t we heard that so many times by pundits. To an extent it may be true but that doesn’t mean we stop experimenting. Today it doesn’t matter whether you are a B2C or B2B, what matters is the strategy that you have planned for engaging with your fans on a particular social network. Capgemini India being a professional company has chosen to engage on Facebook and is doing it effectively. This initiative excited me to analyze and… more…
Quirk Box’s Engagement With It’s Community On Facebook
| December 7, 2021 | Posted by Prasant under Service |
Websites selling designer clothes, accessories, etc. are plenty in the Indian market. Well, I am not debating if ecommerce in India is going to be the biggest bubble to burst in 2012. I am sharing the story behind Quirk Box, a startup that is the baby of Jayesh Sachdev and Rixi Bhatia. I had a chance to speak with Jayesh, who is also credited as British Council Recipient for the Top 5 Young Arts Entrepreneurs in India, 2008. Jayesh highlighted… more…
Akosha’s Engagement With It’s Community On Twitter
| November 29, 2021 | Posted by Prasant under Service |
Consumer issues are never ending. Sometimes the brand is not interested in listening or it is too big to look at such petty issues. A few years back if you had a problem, you grumbled, cussed and then started adjusting with the problem. In today’s social world, things have changed as brands are present in all those networks where you reside. But is your problem solved? Well, harshly the story remains the same. You might get a nice tweet that the… more…
Book Readers Lounge Engages With Fans On Facebook
| October 18, 2021 | Posted by Prasant under Service |
Books have been my companions from a very early age. So today I am reviewing the social media presence of Book Readers Lounge (BRL), a community managed by book lovers and it is for all of you who have a relation with reading, writing, blogging, etc. The initiative is in its budding state but has made a good impact on social media too. BRL has a blog that is updated from time to time and it also has an awesome Facebook presence… more…
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