Skip to content
Lighthouse Insights
Skip to content
Lighthouse Insights
  • Brands
  • Agencies
  • Publishers
  • Platforms
  • Data
Search

CATEGORY: Campaigns

Indian social media campaigns

Tanishq_promises

Tanishq Builds Trust With #TanishqPromises Employee Stories

#AskMadhuriWithOralB

Why #AskMadhuriWithOralB Is A Blatant Product Promotion In The Name Of Community Engagement

Yes Bank IPL8

Why Yes Bank’s Digital Strategy For IPL 8 Needs Innovation

Dil Ka Deal SnapDeal

Taking A Look At SnapDeal, Flipkart and Amazon India Video Strategy To Connect With Sellers

CampaignsApril 23, 2022January 13, 2022

Buyers and sellers both help in building marketplaces like Snapdeal, Flipkart and Amazon India. This isn’t a ground breaking fact. However the trend of building video series showcasing small scale sellers from…

Lenovo_India_A7000

Inside Lenovo India’s Digital Strategy To Sell Its New Smartphone To Millennials Via Storytelling

CampaignsApril 22, 2022

Censor Board recommends a ban on mobile phones after being appalled at how the technology was being misused by the lead character Louis Santiago played by Hollywood superstar Johnny Deep…

Frooti Life

Maaza, Slice Or Frooti, Who Won On Digital?

CampaignsApril 22, 2022

India can pride itself on being the world’s largest exporter of mangoes. But most Indians are deprived of this king of fruits, thanks to the ever rising prices every summer….

Daily Dillage Tata Sky

How Tata Sky Disrupts Advertising And Social Media Storytelling With #DailyDillagi

CampaignsApril 21, 2022

Direct to Home (DTH) subscription base in India is 6.2 crores, Tata Sky share currently stands at 1.4 crore subscribers. With the ever maturing urban markets, Tata Sky has been…

Caprese_2015_ad

The New Caprese Campaign Makes Smart Use Of Social Media To Drive Awareness (& Probably Sales)

CampaignsApril 20, 2022

The new Caprese girl is back in business and this time she is flaunting bags from the brand’s 2015 Spring Summer Collection. VIP, the luggage maker signed on the young…

CarDekho_Mr_I_Know_Campaign

Cardekho’s “Mr I Know” Scores On TV But Flops On Social Media

CampaignsApril 17, 2022

Cricket and Bollywood are the two age-old tried and tested tricks for marketers to reach out to the Indian audience. Cardekho, the online platform to buy and sell cars has…

7up_nimbooz

7UP Nimbooz Masala Engages Fans With A Chatpataka Twist

CampaignsApril 17, 2022

The heat has turned up in the country resulting in a rise in sales of cold drinks and cooling beverages. Several brands are vying against each other to be the…

POPULAR

Republic Day 66th

30 Best Republic Day Facebook Posts From Brands

21 Awesome Republic Day Creative Visuals, GIFs & Videos Shared By Brands

21 Awesome Republic Day Creative Visuals, GIFs & Videos Shared By Brands

Republic Day visuals 2017

Creative Watch: 2017 Republic Day visuals & gifs

Jabong_Be_You

With No Real Stories And A Digital Initiative, Jabong’s “Be You” Fails To Connect With Youth

CampaignsApril 16, 2022

Ecommerce sales in India are expected to grow by 45 percent to $7.69 billion (roughly Rs. 48,840 crores) this year, research firm eMarketer said. Another report by consulting firm Technopak…

#KuchPalOffline_-_McDonald's_India

McDonald’s India Asking Youth To Ditch Their Smartphones Is A Tough Ask

CampaignsApril 16, 2022

A smartphone is our best friend today, specially for the youth. From listening to music to updating status and checking out what friends are doing, we are always hooked to the five inch screen….

PaytmKaro

Paytm’s 50 Crore Brand Campaign #PaytmKaro Hardly Has A Digital Leg

CampaignsApril 15, 2022April 15, 2022

After Alibaba, Ratan Tata was the latest influential to come forward and back the mobile focused marketplace Paytm. While the value of the funding was not disclosed but one thing…

maaza_tvc

Maaza Could Squeeze In Some Creative Juice In Its Latest Ad Campaign

CampaignsApril 14, 2022

It’s the season of mangoes and every mango drink brand worth its mango pulp is out with its summer campaign. Wooing Indians to relish the mango from their PET bottles…

mtv_great_selfie_challenge

Why The Great Selfie Challenge By MTV Is Not Just Another Selfie-Riding Digital Wave

CampaignsApril 6, 2022

It wasn’t too long ago that selfies became the ‘in’ thing on social networks. Social feeds saw a phenomenal rise in self-clicked pictures often sporting weird expressions. In 2013, ‘Selfie’…

Taxiforsure_madnessforsure

From #DrinkNDrive To #MadnessForSure, TaxiForSure Has Come A Long Way In Its Brand Campaigns

CampaignsApril 2, 2022September 10, 2021

Road safety rules are like the alphabets. Yet people at the steering wheel often tend to invent new rules. Ever since the invention of automobiles, the world has been subjected…

yepme_go_fresh_go_bold

Yepme’s ‘Go Fresh, Go Bold’ Has No Takers On Social Media

CampaignsApril 1, 2022

Ecommerce funding news is most often closely followed by brand commercials. As the industry sees growth with fresh funds being poured in, consumers are being treated to a variety of…

slice king of mangoes

The New Tropicana Slice Alphonso Digital Launch Could Do Better With Mango Stories

CampaignsMarch 31, 2022

Summers always remind us of delicious mangoes. Often times it is the only respite for the hot summers in this tropical country. Come summer and mangoes are seen all over…

snapdeal_dilkideal

How Snapdeal Is Strengthening Its Brand Vision With ‘Dil Ki Deal’

CampaignsMarch 31, 2022January 13, 2022

Snapdeal, one of India’s leading online marketplace has chosen to bring on board Bollywood’s most successful actor, Aamir Khan as its brand ambassador. And this after completing five years of…

Sonata Karotohshaanse

Titan’s Sonata Ropes In Rapper Badshah To Connect With The Millennials

CampaignsMarch 26, 2022

India is set to have the largest youth population in the world by 2020. And every brand wants to tap into this massive emerging consumer base of youngsters raring to…

Posts navigation

«12345»
  • About Lighthouse Insights (2010 - Present)
© 2011-2020 Lighthouse Insights. All Rights Reserved.