Taking A Look At SnapDeal, Flipkart and Amazon India Video Strategy To Connect With Sellers
Buyers and sellers both help in building marketplaces like Snapdeal, Flipkart and Amazon India. This isn’t a ground breaking fact. However the trend of building video series showcasing small scale sellers from…
Inside Lenovo India’s Digital Strategy To Sell Its New Smartphone To Millennials Via Storytelling
Censor Board recommends a ban on mobile phones after being appalled at how the technology was being misused by the lead character Louis Santiago played by Hollywood superstar Johnny Deep…
Maaza, Slice Or Frooti, Who Won On Digital?
India can pride itself on being the world’s largest exporter of mangoes. But most Indians are deprived of this king of fruits, thanks to the ever rising prices every summer….
How Tata Sky Disrupts Advertising And Social Media Storytelling With #DailyDillagi
Direct to Home (DTH) subscription base in India is 6.2 crores, Tata Sky share currently stands at 1.4 crore subscribers. With the ever maturing urban markets, Tata Sky has been…
The New Caprese Campaign Makes Smart Use Of Social Media To Drive Awareness (& Probably Sales)
The new Caprese girl is back in business and this time she is flaunting bags from the brand’s 2015 Spring Summer Collection. VIP, the luggage maker signed on the young…
Cardekho’s “Mr I Know” Scores On TV But Flops On Social Media
Cricket and Bollywood are the two age-old tried and tested tricks for marketers to reach out to the Indian audience. Cardekho, the online platform to buy and sell cars has…
7UP Nimbooz Masala Engages Fans With A Chatpataka Twist
The heat has turned up in the country resulting in a rise in sales of cold drinks and cooling beverages. Several brands are vying against each other to be the…
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With No Real Stories And A Digital Initiative, Jabong’s “Be You” Fails To Connect With Youth
Ecommerce sales in India are expected to grow by 45 percent to $7.69 billion (roughly Rs. 48,840 crores) this year, research firm eMarketer said. Another report by consulting firm Technopak…
McDonald’s India Asking Youth To Ditch Their Smartphones Is A Tough Ask
A smartphone is our best friend today, specially for the youth. From listening to music to updating status and checking out what friends are doing, we are always hooked to the five inch screen….
Paytm’s 50 Crore Brand Campaign #PaytmKaro Hardly Has A Digital Leg
After Alibaba, Ratan Tata was the latest influential to come forward and back the mobile focused marketplace Paytm. While the value of the funding was not disclosed but one thing…
Maaza Could Squeeze In Some Creative Juice In Its Latest Ad Campaign
It’s the season of mangoes and every mango drink brand worth its mango pulp is out with its summer campaign. Wooing Indians to relish the mango from their PET bottles…
Why The Great Selfie Challenge By MTV Is Not Just Another Selfie-Riding Digital Wave
It wasn’t too long ago that selfies became the ‘in’ thing on social networks. Social feeds saw a phenomenal rise in self-clicked pictures often sporting weird expressions. In 2013, ‘Selfie’…
From #DrinkNDrive To #MadnessForSure, TaxiForSure Has Come A Long Way In Its Brand Campaigns
Road safety rules are like the alphabets. Yet people at the steering wheel often tend to invent new rules. Ever since the invention of automobiles, the world has been subjected…
Yepme’s ‘Go Fresh, Go Bold’ Has No Takers On Social Media
Ecommerce funding news is most often closely followed by brand commercials. As the industry sees growth with fresh funds being poured in, consumers are being treated to a variety of…
The New Tropicana Slice Alphonso Digital Launch Could Do Better With Mango Stories
Summers always remind us of delicious mangoes. Often times it is the only respite for the hot summers in this tropical country. Come summer and mangoes are seen all over…
How Snapdeal Is Strengthening Its Brand Vision With ‘Dil Ki Deal’
Snapdeal, one of India’s leading online marketplace has chosen to bring on board Bollywood’s most successful actor, Aamir Khan as its brand ambassador. And this after completing five years of…
Titan’s Sonata Ropes In Rapper Badshah To Connect With The Millennials
India is set to have the largest youth population in the world by 2020. And every brand wants to tap into this massive emerging consumer base of youngsters raring to…