How Audiomatic Is Creating Demand For Podcasting In A Country Obsessed About Videos
2015 so far has been the year of videos. With mobile becoming the first screen in the country, videos are in demand. From internet content creators to brands everyone wants…
Understanding How Scroll’s SocialWire Curates Influential Stories Of The Day From Social Media
The more you spend time on social media, the more you realize that the medium sucks your time. Besides discovering content as of now is an impossible task, since there is so…
How This Community Of Himalayan Travellers Is Using Its Forum In The Age Of Social Media
For centuries of human civilization, men and women have climbed up a mountain to find new meaning in their life. For ‘Devil on Wheels’, it was the mighty Himalayan peaks…
Understanding The YouTube Strategy Of PowerDrift That Has Clocked Over 21M Views
When a bunch of heavy weight bikes breeze through the wind touching crazy speed limits then a fan like me is bound to get high and cheer for them. The…
How Positive Stories Publisher TheBetterIndia Is Using Email Marketing To Reach Out To Its Readers
As a kid, Roshni Mukherjee would often dream of becoming a teacher. Her dream to teach made Roshni quit her job and start a virtual school where she teaches science…
Unboxing The YouTube Content Strategy Of PhoneRadar With Amit Bhawani
You won’t miss a video that goes by the title – LG G4 Special Unboxing by Messi, unless you aren’t a football fan. I am a football fan and a…
Inside The YouTube Content Strategy Of Newslaundry
The 84-year-old Kunwar Natwar Singh stole the limelight last year after a silence of eight years for his autobiography “One life is not enough”. A former senior bureaucrat and a…
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How Outbrain Is Working With Indian Publishers
ScoopWhoop, the 18-month-old millennial online publisher with over 12 million monthly uniques recently joined hands with content discovery platform Outbrain to personalise content. The publisher evaluated various options and ultimately…
Why Is ScoopWhoop Investing In Its Video Division – ScoopWhoop Talkies
2015 is the year of video content, from brands to publishers every one is trying to get a hold of it. Either they are producing video content at their end…
How Being Indian YouTube Channel Is Winning Over Millennials
YouTube and new age content creators fulfill each other. If the Google-owned video social network has given the platform and revenue share then a big credit goes to these content creators…
With Video Being The Future Of Digital Journalism, Indian Express Goes Strong On Its YouTube Strategy
A fortnight ago, a video showing a friendly fist fight resulting in a teenager’s death went viral on the Internet. The friends who were present at the match allegedly hid…
Arpan Chatterjee On The Hindu’s Digital & Mobile Marketing Initiatives
Online content consumption has seen a drastic shift in India. There are 243 million active Internet users in India out of which 200 million are active on mobile, 118 million…
Sachin Kalbag On The Impact Of Social Media On Publishers And Competition From Sites Like BuzzFeed
“I think the biggest competition is the Internet, for all newspapers. The Internet is here to stay. We can’t deny that. And the repercussions have been felt in other economies,…
Mahendra Palsule On Being A Tech Blogger, Life At Techmeme And His Love For Movies & Music
In the first part of Conversations with Mahendra Palsule, the Techmeme editor talked about his childhood, early love for computers and contributing to the popular Unleashed series. In the second part…
With 7.5 Lakh Subscribers, TradeBriefs, E-Newsletter Company For Indian Professionals Does Email Marketing Right In The Social Media Age
Email marketing or directly marketing a commercial message to a group of people using email is still a dominant form of marketing in the social media world. Researchers estimate that…
Mahendra Palsule On His Love For Blogging And How Social Media Has Delivered A Death Blow To Blogging
In the first part of the video interview with Mahendra Palsule, he spoke about his childhood, early love for computers and contributing to the popular Unleashed series. Mahendra, in the…
Mahendra Palsule On His Early Days, Love For Computers, Microsoft Certifications And Contributing To The Unleashed Series
Not many would know that Mahendra Palsule is the only editor from Asia for Techmeme – a world-renowned site aggregating tech news. Mahendra, who stays in Pune with his family,…