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CATEGORY: Publishers

Stories with Online Publishers: the content, the technology, the challenges

sandeep-amar

Content, traffic, revenues: How Sandeep Amar rolls as CEO of Indian Express Digital

yusuf-omar

Yusuf Omar, Mobile Editor at Hindustan Times talks about building the world’s biggest mobile journalism team

sakshi_mallik_doyou_blush

How Blush is emerging as the YouTube channel for today’s women one video at a time

Read What An Adblock User Thinks About Adblocking

PublishersJuly 5, 2022

Editor’s Note: The article has been cross posted from Bhatnaturally with due consent. Follow the author on Twitter - @bhatnaturally. Recently, Indian news publications have come together to block their…

Firstpost_Decode_2016

How Firstpost Nailed Facebook Live By Bringing TV-like Election Results & Analysis For 5 Hours

PublishersMay 25, 2022June 14, 2022

Earlier this month, BuzzFeed once again aimed at breaking the Internet on Facebook but failed. After making 800K people watch a watermelon explode using rubber bands on Facebook, the media company…

Crazy_Dil_Sonu_Nigam

Inside The Viral Marketing Stunt Of Sonu Nigam & Culture Machine’s New Video Single ‘Crazy Dil’

PublishersMay 25, 2022June 9, 2022

2015 was the year of social experiments, an easy way to go viral. But it was stretched to the extent that The Viral Fever had to create an Anti-Social Experiment…

Aishwarya_Cannes2016

How Innovatively Are Indian Publishers Bringing The #Cannes2016 To Their Digital Users

PublishersMay 20, 2022June 3, 2022

Cannes is a regular annual pilgrimage site for a majority of Bollywood junta. Celebrities like Mallika Sherawat, Sonam Kapoor and Aishwarya Rai Bachchan have held the Bollywood fashion symbol high…

Dainik_Bahskar_DB_Spotlight

Gyan Gupta Reveals The Facebook Video Content Strategy Of Dainik Bhaskar

PublishersMay 17, 2022June 3, 2022

With India becoming a mobile economy, the Naspers-backed online classified platform OLX has been witnessing a dream run. Today the company witnesses 90% traffic coming from mobile, making it a…

Arre_Originals

How Arré Is Telling Impactful Stories In Audio, Video & Visual Form On Digital

PublishersMay 12, 2022June 1, 2022

Digital is the canvas that everyone wants to paint. 2016 is already the year of video and the format has just started to roll in multiple forms, from 360-degree videos…

From A Listicle Site To A Large Internet Media Company – How ScoopWhoop Is Re-Inventing Itself

PublishersApril 28, 2022May 23, 2022

For an Indian parent his child always remains a little kid, even if he is 50 years old. Salim Khan, father of Salman Khan is going all guns in justifying…

POPULAR

25 Interesting Visuals Shared By Brands On Holi

25 Interesting Visuals Shared By Brands On Holi

25 Interesting Visuals Shared By Brands On Women's Day

25 Interesting Visuals Shared By Brands On Women's Day

Eight Facebook Campaigns That Splashed Colours On Holi

The Rise Of Positive Storytelling Publishers In The Digital Age, And Their Impact On Society

PublishersApril 19, 2022April 29, 2022

Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon, the business case for such an…

Social media online publishers

Digital Publishing Trends For 2016 As Predicted By Publishers

PublishersJanuary 8, 2022

2015 wasn’t a great year for publishers to rejoice across the globe, specifically US and Europe. Global publisher problem of Ad-blocking or ad filtering with the use of apps is…

Social media online publishers

Indian Publishers On How Digital Publishing Has Evolved In 2015

PublishersJanuary 5, 2022January 5, 2022

2015 hit publishers hard across the globe, specifically US and Europe. There wasn’t just one problem but many – battling the click bait articles, emergence of social networks as the…

newspapers on instagram

How Our Newspapers Are Engaging Indian Millennials On Instagram

PublishersDecember 9, 2021December 16, 2021

Instagram is probably that one network everyone wants to crack. The Facebook-owned photo and video sharing app claims to have more than 400 million users on its platform sharing pictures…

How Indian Publishers Plan To Tackle Ad Blocking

PublishersNovember 3, 2021December 19, 2021

Ad blocking or ad filtering (removing or altering advertising content on a portal) has turned into a nightmare for publishers. The problem created by publishers and advertisers is going to…

What Indian Online Publishers Think About Ad Blocking

PublishersOctober 29, 2021November 3, 2021

The online publishing industry is going through a sea change. One of them is the menace of ad-blocking for which the industry was never prepared while it took the reader…

Tim_Armstrong_adblocking

This Is What Google, AOL, Yahoo Think About Ad blocking

PublishersOctober 1, 2021November 3, 2021

Ad blocking or ad filtering (removing or altering advertising content on a portal) has turned into a nightmare for publishers. The problem created by publishers and advertisers is going to…

Growing Frustration With Ad Blockers Is Evident At The Advertising Week

PublishersSeptember 30, 2021November 3, 2021

Today, ad-blockers are the nightmares for publishers. Ad blocking or ad filtering (removing or altering advertising content on a portal) is a problem created by both advertisers and publishers. In the mad rush…

Why Washington Post Will Post 1200 Articles A Day On Facebook Instant Articles

PublishersSeptember 23, 2021October 1, 2021

Social networks are no more distributors, they are the new publishers. The fastest growing media company which also happens to be the most popular social network in the world, Facebook…

VCCircle_Ritesh_Agarwal

Understanding The YouTube Content Strategy Of VCCircle

PublishersSeptember 2, 2021December 26, 2021

Post Rahul Yadav frenzy, Ritesh Agarwal - the 21-year-old Indian entrepreneur who is the founder and CEO of OYO Rooms is the current poster boy of Indian startup eco-system. Coming…

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