How Innovatively Are Indian Publishers Bringing The #Cannes2016 To Their Digital Users
Cannes is a regular annual pilgrimage site for a majority of Bollywood junta. Celebrities like Mallika Sherawat, Sonam Kapoor and Aishwarya Rai Bachchan have held the Bollywood fashion symbol high…
Gyan Gupta Reveals The Facebook Video Content Strategy Of Dainik Bhaskar
With India becoming a mobile economy, the Naspers-backed online classified platform OLX has been witnessing a dream run. Today the company witnesses 90% traffic coming from mobile, making it a…
How Arré Is Telling Impactful Stories In Audio, Video & Visual Form On Digital
Digital is the canvas that everyone wants to paint. 2016 is already the year of video and the format has just started to roll in multiple forms, from 360-degree videos…
From A Listicle Site To A Large Internet Media Company – How ScoopWhoop Is Re-Inventing Itself
For an Indian parent his child always remains a little kid, even if he is 50 years old. Salim Khan, father of Salman Khan is going all guns in justifying…
The Rise Of Positive Storytelling Publishers In The Digital Age, And Their Impact On Society
Have you ever thought you could eat the cutlery once you are done with your food? Apart from the joy of chewing the spoon, the business case for such an…
Digital Publishing Trends For 2016 As Predicted By Publishers
2015 wasn’t a great year for publishers to rejoice across the globe, specifically US and Europe. Global publisher problem of Ad-blocking or ad filtering with the use of apps is…
Indian Publishers On How Digital Publishing Has Evolved In 2015
2015 hit publishers hard across the globe, specifically US and Europe. There wasn’t just one problem but many – battling the click bait articles, emergence of social networks as the…
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How Our Newspapers Are Engaging Indian Millennials On Instagram
Instagram is probably that one network everyone wants to crack. The Facebook-owned photo and video sharing app claims to have more than 400 million users on its platform sharing pictures…
How Indian Publishers Plan To Tackle Ad Blocking
Ad blocking or ad filtering (removing or altering advertising content on a portal) has turned into a nightmare for publishers. The problem created by publishers and advertisers is going to…
What Indian Online Publishers Think About Ad Blocking
The online publishing industry is going through a sea change. One of them is the menace of ad-blocking for which the industry was never prepared while it took the reader…
This Is What Google, AOL, Yahoo Think About Ad blocking
Ad blocking or ad filtering (removing or altering advertising content on a portal) has turned into a nightmare for publishers. The problem created by publishers and advertisers is going to…
Growing Frustration With Ad Blockers Is Evident At The Advertising Week
Today, ad-blockers are the nightmares for publishers. Ad blocking or ad filtering (removing or altering advertising content on a portal) is a problem created by both advertisers and publishers. In the mad rush…
Why Washington Post Will Post 1200 Articles A Day On Facebook Instant Articles
Social networks are no more distributors, they are the new publishers. The fastest growing media company which also happens to be the most popular social network in the world, Facebook…
Understanding The YouTube Content Strategy Of VCCircle
Post Rahul Yadav frenzy, Ritesh Agarwal – the 21-year-old Indian entrepreneur who is the founder and CEO of OYO Rooms is the current poster boy of Indian startup eco-system. Coming…
How The Quint, Mobile First Digital News Platform Is Creating Videos For A Mobile Audience
The exponential proliferation of smartphones in the country, for the first time, has introduced Internet to an entirely new generation. This has also given rise to online content consumption on the go….
Inside The YouTube Content Strategy Of LiveMint
Last week the nation or rather the media was busy revealing the different layers of Indrani Mukerjea’s personal life. Wife of former Star India Chief Peter Mukerjea, is right now…
How India’s Leading Women’s Magazine Femina Is Building A Community On Instagram
Facebook-owned Instagram might not reveal the number of Indian users active on the photo and video sharing app, but a growing number of brands are finding a relevant consumer base…