What Facebook’s Recent News Feed Changes Could Mean To Marketers
In the previous quarter Facebook made $3.54 billion with a monthly user count of 1.44 billion. On mobile, Facebook reached 1.25 billion mobile monthly users (up 5%), and 798 million…
4 Ways In Which Facebook Is Winning Ad Dollars From Direct Response Advertisers
Facebook wants to be a platform to drive engagement as well as make performance advertisers happy by focussing solely on so-called “link clicks.” In the last six months Facebook has…
5 Ways In Which Twitter Is Getting Strong ROI To Marketers For Mobile App Install Ads
Over the last few years with the proliferation of smartphones, mobile app install ad – an ad unit that directs users to download a mobile app has seen a massive…
Why Facebook’s New Model To Charge Click Based Campaigns Is Good News For Direct Response Advertisers
Facebook has good news for advertisers who consider that success of an ad is bidding for the correct business objective. To make the performance advertisers happy Facebook is changing the…
Twitter Focussing More On Personal Data To Make Advertisers Happy
Last quarter Facebook made $3.32 billion, up 46% last year from ad revenues. Interestingly, 73% of ad revenue came from mobile advertising. This is due to how Facebook over the…
Twitter Ads Companion Mobile Tool Manages Your Ads On The Go
Spotted last week on the wild, Twitter has officially rolled out the ability to manage your ad campaigns on the go. Named as the Twitter Ads companion, the mobile tool…
Facebook’s New Mobile Ads Wish To Solve Problems Of Lead Generation
Ask any marketer what will he pay for the most – the answer unanimously would be for leads. While lead generation is one of the core objectives for marketers, at…
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4 Changes Advertisers Should Know About The Improved Facebook Ads Manager And Power Editor
Facebook is making major improvement to its ad interfaces, good news for advertisers on the platform. Both Ads Manager and Power Editor tools will be given upgrades that will drive…
Mountain Dew Shows Brands How To Use Twitter’s New Autoplay Video
Twitter finally joins the lucrative video advertising market with the launch of autoplay videos on its platform. Twitter wrote on its blog that from now on enjoying video will become…
How Asia Has Become The Fastest Ad Revenue Market For Facebook
Facebook has been focusing on emerging markets for quite some time with innovative ideas. But the challenge has been to spike up revenues from emerging countries. Last year ET reported that India market accounts…
Facebook Tweaks NewsFeed To Keep Publishers Happy
Recently Business Insider reported that things are not looking good for the newly launched native publishing platform Instant Articles by Facebook. After getting the media industry all tizzy, Facebook Instant…
5 Ways In Which Facebook Is Making Itself Exciting For Business Owners
Facebook is still a lucrative network for small business owners and merchants, even though organic growth is nearly non-existent. Earlier this year Facebook informed that 40 million SMBs have active…
Twitter Advertisers Can Now Target Users Based On The Categories Of Apps Installed
Twitter has some good news for app marketers who continually strive to reach new users and drive cost-effective conversions. Starting today Twitter has introduced installed app category targeting: a new…
How Facebook Is Driving Sales For A Wide Variety Of Retailers
Last year during July, Facebook had revealed that it is testing a new feature with ‘a few’ small and medium-sized businesses in the US – a Buy button. The goal…
This Is How Facebook’s Creative Accelerator Program In Emerging Markets Is Turning Into A Success
Earlier this year, Nestle Everyday for its Theater in a Cup campaign wanted to reach out to people in both metros and rural areas in India. Facebook worked with the…
4 Major Roll-Outs For Advertising On Instagram
We are half way through 2015 and the photo and video sharing network Instagram has shown aggressiveness in making money. The Facebook-owned network, which has more than 300 million people…
How Effective Are Long Form Twitter Videos For Indian Brands
In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of…