Mountain Dew Shows Brands How To Use Twitter’s New Autoplay Video
Twitter finally joins the lucrative video advertising market with the launch of autoplay videos on its platform. Twitter wrote on its blog that from now on enjoying video will become…
How Asia Has Become The Fastest Ad Revenue Market For Facebook
Facebook has been focusing on emerging markets for quite some time with innovative ideas. But the challenge has been to spike up revenues from emerging countries. Last year ET reported that India market accounts…
Facebook Tweaks NewsFeed To Keep Publishers Happy
Recently Business Insider reported that things are not looking good for the newly launched native publishing platform Instant Articles by Facebook. After getting the media industry all tizzy, Facebook Instant…
5 Ways In Which Facebook Is Making Itself Exciting For Business Owners
Facebook is still a lucrative network for small business owners and merchants, even though organic growth is nearly non-existent. Earlier this year Facebook informed that 40 million SMBs have active…
Twitter Advertisers Can Now Target Users Based On The Categories Of Apps Installed
Twitter has some good news for app marketers who continually strive to reach new users and drive cost-effective conversions. Starting today Twitter has introduced installed app category targeting: a new…
How Facebook Is Driving Sales For A Wide Variety Of Retailers
Last year during July, Facebook had revealed that it is testing a new feature with ‘a few’ small and medium-sized businesses in the US – a Buy button. The goal…
This Is How Facebook’s Creative Accelerator Program In Emerging Markets Is Turning Into A Success
Earlier this year, Nestle Everyday for its Theater in a Cup campaign wanted to reach out to people in both metros and rural areas in India. Facebook worked with the…
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4 Major Roll-Outs For Advertising On Instagram
We are half way through 2015 and the photo and video sharing network Instagram has shown aggressiveness in making money. The Facebook-owned network, which has more than 300 million people…
How Effective Are Long Form Twitter Videos For Indian Brands
In the past year, the share of impressions from video ad formats has increased over 5X, from 2.5% of all impressions in Q1 2014 to now just over 12.8% of…
Why Apple’s Mobile News Reading Product “News” Is A Worthy Competitor To Facebook Instant Articles
Apple’s Worldwide Developers Conference (WWDC) 2015 Keynote had some surprises for the market. The Keynote for the week-long San Francisco-based developers conference saw the launches of OS X El Capitan,…
SpiceJet Makes Smart Use Of Social Media To Showcase Its Refreshed Spicy Persona
SpiceJet has rolled out a brand new icon and slogan marking its tenth anniversary. The low fare airline that currently operates flights to over 44 Indian cities and 9 international…
How Facebook Lite Is Helping Advertisers To Connect With Consumers Across Asia
Earlier last week Facebook announced the launch of Facebook Lite, a new stripped down version of Facebook for Android that uses less data and works well across all network conditions….
Pinterest To Launch Buy Button With Partners Like Macy’s, Nordstrom
Pinterest, the social bookmarking site has good news for its 70 million monthly visitors who use the service as a digital pinboard for planning trips, fashion, home design and other…
Twitter Rolls Out “Official Partner Program” With IBM As The First Consultancy Partner
Twitter now has merged the Twitter Certified Program and the Twitter Marketing Platform Partner Program into one program - Twitter Official Partner Program. Revealed on its blog the new initiative…
Twitter’s New Audience Insights Lets Advertisers Better Understand Key Audiences
Digital advertisers are always hungry for insights about people and markets. Twitter is serving the same in its latest announcement. Twitter states on its blog, “Insights about people and markets…
With TrueView Google Is Launching Shoppable Ads On YouTube Pre-Rolls
Last year Google made $4 billion in revenue but YouTube, still the big daddy in the video space has struggled to contribute a sizeable portion to the revenues. One of…
Facebook Has Good News For Direct Marketers That Sell Services Through Apps
Direct marketing is simple and popular on the web but on mobile it is a different ball game. For example if a merchant is selling a service through an app,…