Here’s Why Google Is Interested In Buying Twitch - ESPN Of Video Games For $1 Billion
In a recent interview with ex- Dhingana co-founder and VP of emerging markets at Rdio, Snehal Shinde shared that the future is all about streaming whether it is video, music or games….
Why Is Twitter Interested In Buying SoundCloud
Twitter is in a mood to shop now after Yahoo and Google. In a recent development reported by re/code, it is being said that Twitter is in talks to acquire…
Can Social Media Force Brands To Rethink Their Ads?
Social media has indeed empowered the end consumer. No more is the consumer at the receiving end of insane product advertisements that defy logic or play around with creating stereotypes…
How Social Data Is Boosting Indian Television And Other Traditional Mediums For The 2014 Lok Sabha Elections
Media plays a significant role in every election in the country. The story has been the same for the 16th Lok Sabha elections which is at its last phase in…
10 Mistakes Of Rajinikanth’s Twitter Launch For The Movie Kochadaiiyaan
Editor’s Note: The article has been cross posted from Anandan Pillai’s (winner of #CoolestInterviewEver by @hcltech. Passionate about Digital Marketing. Social Media Specialist. Believes in hard work & destiny) blog…
Emerging Interest In Digital Data Analytics In India - Deep Sherchan
Editor’s Note: This is a guest post from Deep Sherchan – Co-Founder and CMO at Simplify360, social business intelligence product where he shares his recent experience at the digital data…
The Inside Story Of Social Wavelength’s Acquisition By JWT
2014 sees the Indian social media space getting its due. The five-year old market has already seen four acquisitions in the first quarter itself. In January Publicis Groupe acquiring Law…
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7 Things You Should Be Aware Of That Facebook Announced At F8 Developer Conference 2014
Facebook’s indigenous F8 Developer Conference for 2014 was hosted yesterday in San Francisco Design Concourse. The mobile first company which made 59% from mobile advertising in Q1 2014 focused its…
This Is How Facebook Will Achieve The Next Billion Users From Emerging Countries Like India
Facebook – the mobile first company in its latest Q1 2014 earnings call stated that total user count is up 4% from 1.23 billion total monthly users, total daily user…
12 Indian Parody Accounts To Be Followed On Twitter For Lok Sabha Elections
India has gradually found its humour quotient. A nation not known to take its jokes lightly, especially if the joke is on the high and mighty forces, has discovered a…
Why Facebook And Google Are Pushing For Better Internet Connectivity In Emerging Markets
The topic of better Internet connectivity is a subject of much excitement these days due to both Facebook and Google making efforts to bring the Internet to places which are…
How Microsoft’s Analytics Is Making A Difference In The 2014 Indian Elections With Data Visualizations
The 16th Lok Sabha Elections are currently mid way. We have already seen how Facebook, Google and Twitter are supporting these elections by extending their platform in exciting ways. Three…
A Timeline View Of The Twitter Turkey War And Is Twitter Giving Up
Internet censorship is a growing issue in emerging nations. Most of us are fortunate enough to use the internet and social networks to express our thoughts and can vouch for…
Why Has Twitter Launched Facebook Like Mobile App Install Advertising Product
With 241 million monthly users on Twitter, the company is under pressure to show that its young advertising business is deserving of its current market cap of $26.9 billion. Hoping…
Facebook’s ‘Nearby Friends’ Is More About Discovering Friends Than New People, Gets Its Location Sharing Right Though
In 2012 serendipitous discovery of people via apps was labelled as the next big thing in the Valley. You were expected to open your phone and up pops a list…
Here Is Why Twitter Bought Social Data Startup Gnip
“Investments in Social data are healthier than ever,” wrote Gnip CEO Chris Moody with news spreading that Twitter has acquired Gnip, a social data startup founded in 2008, for an…
With Organic Reach Dead, Is Facebook Still A Preferred Medium For Brands & SMEs?
Social media plays a major role in content discovery and Facebook leads the efforts. However the saying that the world’s most popular social networking site with more than 1.23 billion…